Mediaplex Announces MOJO Publisher Client Wins; Advanced Inventory Management and Targeting Features Attract Online Publishers
WESTLAKE VILLAGE, Calif.--May 10, 2004--ValueClick, Inc.`s (Nasdaq:VCLK) Mediaplex subsidiary today announced that it has signed six new MOJO Publisher clients, including the United States Tennis Association`s USTA.com and USOpen.org Web sites, and entertainment and movie Web site Hollywood.com. Additional new clients include comparison shopping Web site PriceGrabber.com, the official Web site of leading men`s magazine FHM (www.fhmus.com), and interactive advertising agencies PinPoint Media and Interevco.
"MOJO Publisher provides us with the scalable solution that we could customize to meet our specific needs," said Ezra Kucharz, Managing Director of Advanced Media at the USTA. "From the smooth implementation process to the ability to target and optimize our site`s inventory within each of its channels, MOJO Publisher supports us in our goal of realizing our online properties` revenue potential."
Today`s announcement demonstrates MOJO Publisher`s continued penetration of the online publisher market. Based on the scalable technology platform that powers ValueClick Media`s network of thousands of Web sites, MOJO Publisher enables online publishers to optimize their Internet advertising revenue through advanced targeting and reporting capabilities. MOJO Publisher also offers a unique inventory management feature that allows a publisher to forecast the impact of potential campaigns on their existing active campaigns.
"MOJO Publisher`s inventory management, targeting and reporting features made it a natural choice for us," said Paul Debraccio, chief executive officer at Interevco. "Through MOJO Publisher, Interevco has helped our clients enjoy significant revenue efficiencies."
"MOJO Publisher`s success is another example of Mediaplex`s commitment to helping our clients achieve their online marketing goals," said Scott Ray, general manager of ValueClick`s Mediaplex subsidiary. "Through its intuitive user interface, workflow and inventory management features, MOJO Publisher is a natural choice for online publishers looking to optimize their revenue generating capabilities."
About ValueClick
ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
• ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing, and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
• Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare subsidiary (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management.
For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
CONTACT:
ValueClick, Inc.
Gary J. Fuges
818-575-4677
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