LAWSON SHOPPING MISSIONS INSIGHT PROVIDES UNIQUE VIEW INTO CUSTOMER-BUYING BEHAVIORS
Retailers Become Destinations of Choice, Increase Revenue
CHICAGO, May 17, 2004 - Lawson Software, Inc. (Nasdaq: LWSN) today announced Lawson Shopping Missions InSight, which can help retailers identify customer-buying patterns using key characteristics of different customer shopping occasions. Once identified, these "missions" become a strategic, customer-centric measure of overall business performance.
"We`re always striving to help our retailers become more customer-centric," said Carol Mackenzie, retail market director, Lawson Software. "Our solutions enable retailers to use customer data and advanced analytics to help provide the most attractive and relevant promotions, products and store attributes needed to make their store the shopping destination of choice. By saving customers time and providing the right products at the right time for the right price, retailers secure customer loyalty and ultimately increase revenues."
Lawson Shopping Missions InSight, which uses Lawson`s proprietary Shopping Missions Analysis(TM), serves as a focal point for the retail business, identifying types of shopping to be encouraged. This focus can then be applied at all levels across the business - from total company down to individual store. Working cooperatively with the other InSight solutions (Advanced Category InSight, Store Performance InSight, Promotions InSight), Shopping Missions InSight provides a clear picture of the nature and importance of a retailer`s various shopping missions. These solutions are business "beacons" that send focused operational directives to supply chain, merchandising and financial sister systems. Lawson`s InSight solutions put time on the side of the retailer providing customer-focused clarity with one set of advanced solutions that work together to grow top and bottom line results.
Lawson`s associated methodology, Shopping Missions Analysis(TM), searches through a retailer`s transaction data and, deploying its smart analytical techniques, defines inherent, demonstrable missions. Lawson helps provide a very valuable currency and a key building block for those wishing to adopt a customer-centric approach to growth.
"Analytic retail solutions can provide retailers with a much needed view into the buying patterns of shoppers," said Elizabeth Roche, vice president, Technology Research Services, META Group. "This analysis can catapult retailers to a higher level of customer awareness. By understanding the market and how people shop, retailers will increase revenues and earn repeat business - a must in the success of any retail business."
"Most retailers struggle with the switch to a consumer-centric approach because they don`t want to ignore any of their shoppers. Lawson Shopping Missions InSight gives the retailer a tool to better address consumer needs for specific mission/shopping occasions, i.e., to serve all shoppers on a mission," said Bill Bishop, President, Willard Bishop Consulting, Ltd., "and that`s a much more comfortable approach for retailers than just targeting a specific subset of shoppers."
For retailers, identifying how to become more relevant to their key customers is the single most important factor in building store traffic and `share of wallet` as a shopping destination of choice.
As early as 2000, PepsiCo saw the value of shopping mission analysis and began working with Numbercraft, the Oxford-based analytic think-tank subsequently acquired by Lawson in July 2003. "For the first time we were able to decipher what was truly driving distinct shopping trips," said Vince Fehrenbach, vice president, sales development, PepsiCo North America. "We could identify which types of trips were most important, which were being met or missed and which products and brands were the main drivers of under or over performance."
Fehrenbach continued, "Lawson Shopping Missions Analysis(TM) brings us closer to our retailers. It allows us to work with our major retail partners in an effort to mould our merchandising and marketing programs in a way that will maximize opportunities to get in front of customers. When linking real purchase occasion behaviors with other usage and household information, we have the basis for internal roadmaps that drive key channel and retail-building strategies."
Lawson Retail Solutions were developed specifically to assist high-volume retailers in improving net profitability by helping to increase revenues, reduce costs and more effectively deploy their workforce. Lawson Retail Solutions encompass Enterprise Operations, Retail Operations, Enterprise Visibility and Retail InSight - a comprehensive set of software solutions that includes merchandising, supply chain, store operations, financials, human resources, procurement and enterprise performance management.
Lawson`s industry-focused software solutions help retailers integrate the systems they use to run and grow their businesses. Lawson customers include five of the top 10 U.S.-based retailers, eight of the top 20 apparel retailers, seven of the top 25 grocery chains, 23 of the top 100 restaurant chains and 20 of the top 100 specialty chains.
About Lawson Software
Lawson Software provides business process software solutions that help services organizations in the retail, healthcare, professional services, public sector, financial services and other strategic markets achieve competitive advantage. Lawson`s solutions include enterprise performance management, distribution, financials, human resources, procurement, retail operations and service process optimization. Headquartered in St. Paul, Minn., Lawson has offices and affiliates serving North and South America, Europe, Asia, Africa and Australia. Additional information about Lawson is available at www.lawson.com.
For additional information contact:
Terry Blake
Director of Corporate Communications
651-767-4766
terry.blake@lawson.com
Carol Romeo
The CBK Group
201-556-9404, ext. 110
cromeo@cbkgroup.com
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