BABYCENTER USES NEWROADS TO HELP MAKE ITS E-COMMERCE INITIATIVE A REALITY
Business Process Outsource Solutions Company Delivers
Order Management and Returns, Warehouse and Inventory
Management
GREENWICH, Conn. — Feb. 27, 2002 — NewRoads, a
business process outsourcer of fulfillment services
that enable retailers and manufacturers to deliver
their products more efficiently to their customers,
was selected by BabyCenter to provide an order
fulfillment outsourcing solution for its new
e-commerce initiative.
The BabyCenter Store offers products chosen
specifically for expectant parents and parents of
infants. In re-opening the online store on Nov. 23,
2001, BabyCenter chose NewRoads as the core of its
direct-to-customer back-end fulfillment operations,
doing everything from tracking product inventory and
availability, packing and shipping products.
“BabyCenter is one of the most respected brands in the
online community,” said Michael Shelton, NewRoads’
executive vice president of sales and marketing.
“Their selection of NewRoads is proof of our expertise
at protecting and enhancing their valuable brand image
and company reputation. We are honored the BabyCenter
executive team puts such trust in NewRoads.”
About NewRoads
NewRoads provides business process outsourcing
solutions that enable retailers and branded
manufacturers to enhance their brand image while
fulfilling customers’ needs more efficiently. NewRoads
integrates back-end technology systems with
warehouse-fulfillment capabilities to deliver
products, information requests and rebates to
customers who order over the telephone, via the
Internet, mail or by catalog. Based in Greenwich,
Conn., NewRoads operates a nationwide network of 20
facilities serving more than 200 clients, including
Restoration Hardware, Fujifilm, Godiva, Avon and
Procter & Gamble. For more information, visit the
company’s Web site at www.newroads.com.
# # #
Shulamit Gershenson
Articulate Communications
617.699.0799
sgershenson@articulatepr.com
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