Major athletic footwear and apparel retailer sees immediate ROI in Web Analytics Product
New York, NY –February 25, 2002 – Buystreamâ, a leading provider of analytics and reporting solutions, announced today that Finish Lineâ (NASDAQ: FINL), a leading specialty retailer of name brand athletic footwear and apparel in the US, has chosen Buystream MerchantTM to provide insight into how customers interact with their site (www.finishline.com).
"We have always used standard log-file reporting tools to try to measure our site`s traffic. However, in order to make more effective business decisions for our online business, we felt that a real time data-tagging analysis tool was the next step,” said Kent Zimmerman, Director of E-Commerce at Finish Line. “While we evaluated several different tools that use similar technology, Buystream stood out as having the most robust and complete reporting solution on the market.”
Finish Line recently installed Buystream Merchant 3.5, an analytics and reporting solution designed for online retailers. Using Merchant, Finish Line is able to track shopping behavior throughout the entire checkout process, including shopping cart abandonment at each step. This information enabled Finish Line to identify a step in the checkout process that was directly affecting its abandonment rate. Finish Line made the appropriate changes to its checkout process and has seen a decrease in the abandonment rate.
“With reports that range from high level executive summaries to very detailed click-stream data, we now have a complete picture of our online customer and how they interact with our site,” continued Zimmerman. “Our ability to immediately evaluate merchandising and marketing decisions will result in better conversion rates and ultimately a higher customer satisfaction rating. Within a matter of weeks, we have begun to see the ROI from Buystream Merchant."
"Our clients invariably find that generating ROI from our products is straight-forward. They identify a barrier to a sale and eliminate it,” said Randy Woods, President and CEO at Buystream. “We provide metrics that retailers leverage to understand their customers’ needs, to improve customer interactions and to predict buying habits. Retailers need customer information to remain competitive in the marketplace so customers continue to visit and buy on their Web site."
Buystream Merchant with Cognos Powerplayâ analyzes key online business processes to provide usable metrics, such as marketing ROI, merchandising effectiveness and visitor attributes and then produces easily accessible and usable reports in real time for Finish Line. Buystream Merchant 3.5 features include:
- identification of frequently used visitor paths;
- product abandonment tracking;
- tracking in-store and outreach marketing campaigns by associated product lines;
- tracking product page looks generated by internal search engines; and
- improved e-mail tracking with expanded reporting of ROI.
About Buystream
Buystream’s analytic solutions help companies manage their online and wireless business by measuring only what matters. Buystream’s solutions combine software and business consulting to analyze Key Business Events™ to deliver usable and actionable information for improving business processes and maximizing results. Buystream’s differentiated products for multi-channel retailers, wireless operators and content delivery sites provide real-time metrics and analysis to understand key processes such as marketing, segmentation, customer behavior and loyalty. www.buystream.com
About Finish Line
The Finish Line, Inc. is one of the nation`s leading specialty retailers of men`s, women`s and children`s brand name athletic and lifestyle footwear, apparel and accessories currently operating more than 450 stores in 43 states. Finish Line is traded on the NASDAQ National Market under the symbol FINL. For more information please go to www.finishline.com
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Buystream is a registered trademark of Buystream Inc. Buystream Merchant, Measure What Matters and Key Business Events are trademarks of Buystream Inc. Cognos is a registered trademark of Cognos Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
For more information:
Rhonda MacDougall
Phone: 1-800-261-1726 x202
E-mail: rmacdougall@buystream.com
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