AKAMAI AND Gómez align to enhance web performance measurement
Gómez to leverage Akamai EdgeScapeSM to combine performance measurement with
IP intelligence for e-businesses
Cambridge, MA and Waltham, MA - March 4, 2002 - Akamai Technologies, Inc.
(Nasdaq: AKAM), a leading provider of secure, outsourced e-business
infrastructure services and software, and Gómez, Inc., the Internet Quality
Measurement firm, today announced a strategic relationship through which
e-businesses can benefit from performance measurement solutions that provide
real-time insight into end user geo-location and network characterization
data.
"Enterprises with e-business systems recognize the value of providing a
consistent user experience. To do this, management vendors need to provide
solutions that measure the quality of end-user interaction with business
systems," said Jeb Bolding, research director at Enterprise Management
Associates, a technology analyst firm that specializes in management
software and services. "Combining Akamai`s IP intelligence capabilities with
Gomez`s performance measurement capabilities enables organizations to better
understand the impact of specific Internet networking patterns on quality of
service."
Gómez provides Internet quality measurement services that deliver
competitive benchmarking, intelligence, and insight to help companies
optimize their customers` online experience. As part of the agreement
between the two companies, Gómez has licensed the Akamai EdgeScape
technology to add IP intelligence to the information available through the
Gómez Performance Network, which measures Web page and transaction
performance in real-time. EdgeScape`s IP intelligence includes
characterization of individual IP addresses by measured connection speed and
geo-location to the city-level, enabling Gómez to enrich its services and
analyses with data that shows how end user location and Internet connection
speed affect the quality of the online experience.
"Gómez is committed to innovating new ways of capturing and presenting
critical performance measurement information to help today`s leading
e-businesses better benchmark and optimize their Web site performance," said
Jeff Banker, vice president, Gómez. "Akamai`s proven technology and global
network presence will enhance the value of our services by revealing a
unique view into the quality of the end user`s Internet experience based on
geographic location and measured bandwidth throughput."
"Now more than ever, businesses are focusing on driving maximum benefit from
their e-marketing investments," said Michael Ruffolo, executive vice
president, Global Sales, Services and Marketing, Akamai. "As a leader in
performance measurement, Gómez understands these challenges, and we`re
pleased to assist their efforts in using IP intelligence to maximize the
value of their offerings and increase revenues."
With its massively distributed global platform and continuous mapping of the
Internet, Akamai has an exceptional ability to provide e-businesses with
real-time network knowledge for the delivery of targeted content and the
protection of their digital goods and information. The EdgeScape technology
correlates geographic and network information to IP addresses, enabling the
customization of content without compromising end user privacy. By
leveraging the EdgeScape technology, Gómez will be able to help e-businesses
measure the quality of online experience according to an end user`s Internet
connection speed or geographic location.
About Gómez
Gómez provides customer experience measurement services to help firms build
successful e-businesses. Gómez Performance Network (GPN) is a leading
provider of Web page and transaction performance monitoring solutions to
Fortune 1000 companies. GPN enables companies to measure the performance of
their global Web sites in real-time, enabling them to continuously monitor
site availability and responsiveness, worldwide. GómezPro provides
actionable research and competitive benchmarking and industry insight to
help companies optimize online customer experience relative to consumer
expectations, competitive offerings and alternative distribution channels.
Gómez, Gómez.com, GómezPro, Gómez Performance Network, Performance Media and
Internet Quality Measurement are trademarks and/or service marks of Gómez,
Inc.
About Akamai
Akamai is a leading provider of secure, outsourced e-business infrastructure
services and software. These services and software enable companies to
reduce the complexity and cost of deploying and operating a uniform Web
infrastructure while ensuring unmatched performance, reliability,
scalability and manageability. Akamai`s services give businesses a distinct
competitive advantage and provide an unparalleled Internet experience for
their customers. Akamai`s intelligent edge platform for content, streaming
media, and application delivery comprises more than 13,500 servers within
over 1,000 networks in 66 countries. With headquarters in Cambridge,
Massachusetts, Akamai provides services and industry-renowned customer care
to hundreds of enterprises worldwide, including dozens of Fortune 500
businesses. For information on Delivering a Better InternetSM, visit
www.akamai.com.
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