FTD.com Q1 income increases 60% on revenue growth of 16%
Revenue at FTD Inc.’s FTD.com rose 16% for the fiscal first quarter ended Sept. 30, to $31.9 million from $27.6 million, the company said. FTD.com derives its revenue from both web-based and phone-based orders, but web-based orders accounted for 79% of consumer sales, up from 76% a year ago.
FTD Inc. chairman and CEO Robert L. Norton said the growth occurred despite the fact that Q1 is a typically slow period for sales. "In what is traditionally our lowest revenue quarter due to the lack of any major floral holiday, the Consumer Business unit continued to perform well," he said.
FTD.com also showed a 60% increased in Q1 operating income, to $1.6 million from $1 million in the year-ago quarter. FTD attributed that increase to expanded gross profit margins resulting from the increased percentage of orders placed over the web instead of through its call center.
FTD noted that the value of average FTD.com orders in Q1 increased to $63.85 from $61.32 a year ago, which it attributed to expanding alliances with marketing partners and an increase in specialty gift orders. It said specialty gift orders, including plants, cookies and gourmet foods, grew 48% in Q1 year-to-year.
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