Western Warehouse uses kiosks to extend web to stores
Coopers Inc.’s Western Warehouse has installed web-enabled kiosks in all 29 stores in New Mexico, Arizona, Colorado and California in the last two months, Rick Shankles, Internet applications manager, tells Internet Retailer.
The kiosks feature WesternWarehouse.com and allow customers to place custom orders or purchase merchandise not in stock at the store but available at the web site. The Albuquerque, NM-based retailer overcame store skepticism of the devices by giving the stores credit for sales that take place over the kiosks, Shankles says.
Western Warehouse plans to promote the kiosks to consumers.
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