eBay leads in number of visitors to home-and-garden retail sites
EBay.com led all online retailers in the number of unique visitors to home-and-garden web sites for the week ended Oct. 9, Nielsen/NetRatings reports. Its eBay Home section attracted 2.3 million unique visitors. The Home Depot came in a distant second with 678,000, followed by Lowe’s with 621,000, HGTV with 527,000 and AOL House & Home with 326,000.
HGTV recorded the most time per visit, with an average of 9 minutes, 15 seconds, followed by eBay Home with 7 minutes, 1 second; Home Depot, 6 minutes, 48 seconds; Lowe’s, 6 minutes, 40 seconds; and AOL House & Home, 3 minutes, 37 seconds.
For the same week, Procter & Gamble’s Bounty brand garnered the most online ad impressions for CPG brands, with 2.9 million, according to Nielsen’s AdRelevance report.
Following are the top 10 brands/manufacturer by number of online ad impressions:
Bounty/P&G, 2.9 million
Norelco/Royal Philips Electronics, 1.6 million
Tupperware/Tupperware Corp., 1.6 million
Martex/WestPoint Stevens Inc., 1.1 million
Trane/American Standard Companies Inc., 979,000
Dyson/A.A.A. Vacuum Cleaners, 941,000
Eureka/AB Electrolux, 350,000
ALL/Unilever, 309,000
KraftMaid Cabinetry/Masco Corp., 307,000
Tory-Bilt/MTD Products Inc., 291,000.
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