KEYLIME SOFTWARE CHANGES FACE OF CUSTOMER INTELLIGENCE SOLUTIONS
The Leavitt Bell Group
Shana Starr / 949-348-8600 ext. 226
sstarr@lbgcomm.com
Keylime Software, Inc.
Kathleen Glass / 760-476-6538
kathleen@limesoft.com
LimeLight® 1.5 Release Offers Ground-Breaking Capabilities that Fill Marketing Optimization Void
San Diego, Calif. (March 5, 2002) – Keylime Software, Inc., a leading enterprise-class Web analytics solution provider, today announced new capabilities in their LimeLight service that will drive the market in customer optimization. The newly released LimeLight version 1.5 introduces levels of granularity not seen in the market and successfully distills more accurate and discrete levels of customer intelligence in critical areas of marketing.
New capabilities include detailed insights into forms performance, internal search optimization, session segments and session referrals. These capabilities provide marketing executives the support needed to meet their objectives and the ability to make real-time enhancements that produce results.
Key analysts understand the need for measurable return on Web initiatives that can be delivered by using Web metrics to support real-time changes. “What separates good Web investments from bad ones is real data driving the process. The key is to know what you`re trying to accomplish, and to track metrics that actually describe the degree to which you`re doing so,” said Diana Cirillo, vice president EXP Program, Gartner, Inc.
“By utilizing LimeLight 1.5, our enterprise clients get unmatched granularity of data that enables them to precisely analyze what content on their Web site is most effective for specific visitor segments and marketing campaigns. This allows the marketing department to modify content and campaigns on the fly and analyze behavior over multiple visits and multiple purchases,” said Steve Mitgang, president of Keylime. “We’re seeing an evolution of visitor segmentation methodology and content grouping that resembles some of the analysis that traditional direct marketers have been doing for years. Our clients can better understand customer behavior throughout the customer lifecycle by gaining deeper insight into the variety of events, promotions, and interactions that occur in one session or over time. This allows improved measurement of the effectiveness of both online and offline marketing campaigns.”
The release of LimeLight 1.5 clearly separates Keylime from the pack of Web analytics firms with the introduction of its sophisticated session segmentation, which augments its lifecycle segmentation capabilities, detailing customer behavior. The Session Segments capability adds depth and perspective to customer activities by allowing LimeLight users to view and segment their visitors based on event-driven activity as well as tracking customers over time. It also allows the user to view and understand why customers fall short of making a purchase or why customers abandon their shopping carts on a Web site altogether.
By announcing its new Forms Analysis capability, Keylime is the first company in the analytics space to provide detailed information down to form field-level performance. The Forms Analysis option allows organizations to improve the customers’ online shopping and purchasing experience by eliminating factors that lead to form abandons. This capability pinpoints a problem without having to rely solely on triggers of the “submit” button to gain intelligence about where the customer abandoned the site. Questionnaires that are too complex, broken fields, or excessively intrusive “required” fields can torpedo conversion events and marketing initiatives. Forms Analysis identifies these problems so that a quick and easy fix can successfully yield higher conversions and a stronger marketing campaign.
“Forms are the marketing gateway to current and future customer conversions. Uniquely, Keylime can help clients understand where their forms are failing, and hence take action to improve conversions and the visitors’ overall experience,” added Mitgang. “This capability helps our clients achieve their business and marketing goals and objectives by providing actionable data to support them.”
In this newest version of LimeLight, actionable data can also be provided via the Internal Search capability. This cutting-edge technology tracks the most used function on enterprise sites, which, when not optimized, is a key area of customer frustration. The new Internal Search reporting option displays which terms the visitors most often use when searching. By using the data, Keylime clients will be able to enhance functionality of their search function, keeping customers on the site, ensuring they find what they are looking for the first time, hence driving revenue.
NEW LIMELIGHT 1.5 CAPABILITIES INCLUDE:
§ Forms Analysis reports on the user`s interaction with every form set, form page and form field
§ Internal Search highlights which questions the customers are asking, what information they seek, or products they are searching
§ Site Filtering by IP Address presents the perspective of where visitors came from, not just where they went to
§ Session Segmentation and Referrals detail the events and activities of customers
§ Search Portals simplifies the addition of new Search Portals
§ Page View Trend Alert signals large swings in visitor traffic down to the page level
§ Visitors by Domain reports on which prospects, customers, and partners are visiting your site
§ Keyword by Search Engine illuminates keywords and strings by specific search engine
About Keylime Software
Keylime Software, Inc. is an application service provider of real-time customer intelligence solutions that delivers enterprises a single, unified view of customer behavior. Keylime clients use this insight to optimize customer interactions thereby improving lead conversion, campaign and content effectiveness as well as service processes. The improved ability to acquire, convert, and retain loyal clients, in turn, leads to higher revenues and greater profitability. Low IT investment and quick implementation has made Keylime the ideal partner for such renowned companies as Adobe, AutoNation, Bank One, BusinessWeekOnline, Compaq, DuPont, Farmers Insurance, Franklin Covey, The Hartford, IBM, pressplay, and others. Keylime’s service suite, LimeLight®, delivers actionable information on Web site content, visitor segments, marketing campaign effectiveness, merchandising and navigation. LimeLight’s robust analysis is delivered through convenient real-time reports that drive business performance throughout the enterprise. Keylime’s LimeXtract® delivers detailed customer information in a structured data source that readily integrates into customer intelligence data warehouses. Established in 1997, Keylime is a privately held company headquartered in Carlsbad, Calif. To learn more, visit Keylime’s Web site at www.keylimesoftware.com.
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