Internet Retailer - Strategies For Multi-Channel Retailing


Press Releases
Press Releases Wednesday, March 6, 2002   
E-Mail 'BROOKS & BENTLEY UTILIZES ITS DIRECT-TO-CONSUMER EXPERTISE TO LAUNCH NEW JEWELRY AND COLLECTIBLES WEBSITE' to a friend  Printer Friendly: BROOKS & BENTLEY UTILIZES ITS DIRECT-TO-CONSUMER EXPERTISE TO LAUNCH NEW JEWELRY AND COLLECTIBLES WEBSITE   

BROOKS & BENTLEY UTILIZES ITS DIRECT-TO-CONSUMER EXPERTISE TO LAUNCH NEW JEWELRY AND COLLECTIBLES WEBSITE

Brooks & Bentley, a leading UK direct-to-consumer retailer of giftware, jewelry, home décor and collectables, announces the launch of its web site, BrooksandBentley.com.

With the launch of BrooksandBentley.com, said Managing Director Keith Yea, we are offering our customers yet another alternative to ordering via the post or telephone. Most Brooks & Bentley products are created exclusively for their customers and sold direct through catalogs, select mailings, magazine and television advertising and now via the Internet.

Our new site fits in perfectly with our strategy of providing consumers the easiest and most convenient way to shop, said Mr. Yea. At the same time, it gives consumers an opportunity to more easily explore the high-quality products for which Brooks & Bentley is reknowned.

The site is divided into seven major product categories: jewelry, watches, occasions, Queen`s Jubilee, home décor, collectibles and a man`s shop. A Gift Finder helps customers locate a gift based on product form, price, material or theme. If customers want to find out what`s popular, they need look no further than the home page, which lists the three top-selling gifts. With a click of the mouse, customers can see all products under £50. Customers also can conduct a manual search by entering text in a search box on the home page.

Other user-friendly site features include an area for first-time visitors and a Customer Services section with an extensive list of Frequently Asked Questions. Customers can register to receive free Brooks & Bentley Updates via e-mail. They also can store mailing and shipping addresses for future reference in a password-protected area of the site. BrooksandBentley.com uses state-of-the art encryption to protect online transactions.

Most Brooks & Bentley products are accompanied by a Certificate of Authenticity attesting to their status as Brooks & Bentley originals. In addition, the Brooks & Bentley Pledge of Complete Satisfaction extends to all products ordered online.

Brooks and Bentley is located in the South East, just outside Tonbridge, Kent. Customer Services staff are available at 0870 444 6655 from 9 a.m. to 5 p.m. daily, Monday to Friday and 24-hour Express Order Lines are available at 0870 444 0011.

###

End of Content

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides