Press/Analyst Contact:
Dave Pola
Equilibrium
415.451.7711
dpola@equilibrium.com
eLUXURY Integrates MediaRich to Streamline Image Production While Creating
More Engaging Customer Interactions
SAN RAFAEL, CA,¾MARCH 12, 2002—Equilibrium, a leading provider of automated imaging solutions and a majority-owned operating company of CMGI, Inc. (NASDAQ: CMGI) today announced that eLUXURY, a leading site for luxury goods and services on the Internet, has selected MediaRich to reduce online production costs by automatically generating and delivering images, while creating a more dynamic online merchandising experience.
“MediaRich impacts our top line by enabling us to introduce new luxury items to our Web site in a highly efficient manner,” said Patrick Moore, Chief Technology Officer for eLUXURY. “MediaRich’s template-based architecture easily integrates with our ATG Dynamo® platform to provide a fully customizable, personalized Web experience that can scale to handle the increased volume and sophistication of our content.”
MediaRich is server-based imaging software that automates image production and enables the dynamic delivery of images to virtually any output device. With the power of MediaRich, companies are able to set up templates to rapidly perform the gamut of image processing functions normally done off-line by a team of technical resources. MediaRich has dynamic imaging features such as zoom/pan, colorization, mixing and matching, 360-degree rotations, font generation and text overlays. MediaRich streamlines image production workflow, resulting in dramatically reduced costs and faster time-to-market for producing rich visual content.
“Equilibrium is pleased to be working with the people at eLUXURY and their collection of high-quality images of designer merchandise,” said Chris Samaniego, Chief Technology Officer at Equilibrium. “eLUXURY has always adopted innovative technology to provide the finest products and service to their clientele. MediaRich reinforces their attention to detail by dynamically serving vivid imagery.”
About eLUXURY
eLUXURY (www.eluxury.com) is the authoritative address for luxury on the Internet, offering a selection of the world`s most renowned luxury merchandise and services, all delivered with unparalleled attention to detail and customer service. eLUXURY is owned by LVMH Moët Hennessy Louis Vuitton SA - the world`s leading luxury products group.
About Equilibrium
Equilibrium develops and markets dynamic imaging technologies that help increase Web site profitability for today’s e-businesses. MediaRich Image Server is a highly scalable infrastructure solution that automates the production and deployment of media assets to the Web and wireless devices, enabling companies to both reduce production time and expenses and create a more engaging customer experience. Founded in 1990, Equilibrium is a recognized leader in automated imaging solutions. Equilibrium is headquartered in Marin County, California and is a majority-owned operating company of CMGI, Inc. For additional information, contact Equilibrium at 415.451.7600 or visit www.equilibrium.com.
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This release contains forward-looking statements that address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and eLUXURY and the expected benefits, features, and functionality of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of third parties; Equilibrium`s growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s most recent Quarterly Report on Form 10-Q.
©2002 Equilibrium Technologies, Inc. MediaRich is a trademark of Equilibrium Technologies, Inc. All other company or product names are trademarks or registered trademarks of their respective owners.
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