Ernex Marketing Technologies Extends Powerful Real-Time Marketing Solution with Cognos Extranet
— Nike Canada, Eddie Bauer among leading companies leveraging powerful business intelligence capabilities —
BURLINGTON, MA, March 13, 2002—Retail is the second-largest industry in the United States, generating more than $3 trillion in sales annually. Using Cognos powerful business intelligence capabilities via an extranet, Ernex Marketing Technologies, a leading provider of real-time electronic marketing and customer loyalty solutions, is helping their customers to maximize revenue opportunities in this highly lucrative market. Cognos (Nasdaq:COGN; TSE:CSN), is the leading global provider of business intelligence solutions.
Using Cognos PowerPlay® and Impromptu® Web Reports, Ernex helps customers like Nike Canada Ltd. and Eddie Bauer build more targeted electronic marketing programs that maximize customer loyalty and marketing ROI. Retailers can identify and target their most profitable customers—right at the point of sale—thanks to shopping information made available via a Cognos-powered extranet.
"With Cognos` robust, Web-based reporting and analysis, our customers are able to dig insightfully into their collected purchasing data, allowing them to perform profitability analysis as well as deliver personalized communications to the consumer in the form of loyalty points, customer coupons, or instant prizes," said Malcolm Fowler, executive vice president, products and marketing, Ernex Marketing Technologies. "Cognos allows quick and easy access via the Internet, which means that our customers always have access to the most up-to-date information."
Nike Canada Ltd. uses this system to view reports on their Air Max Club loyalty program at their flagship store in Toronto, allowing marketing executives to gain a more comprehensive view of the customer base. "We simply log onto the reporting site and can quickly obtain information on customers in our loyalty program, such as sales, transactions, top customers, new member acquisitions and more," said Kerry Fleiser, retail marketing coordinator, Nike Canada Ltd.
"Cognos solutions are designed to leverage the speed and ease of use of the Web and the information and analysis delivered through these extranets help companies coordinate their interactions and strengthen relationships with customers and suppliers," said Dave Laverty, senior vice president, global marketing, Cognos. "Ernex is an excellent example of the many leading companies that have recognized the inherent cost advantage and knowledge-sharing opportunities that Cognos offers and are using these solutions to improve the ways in which they do business."
About Ernex Marketing Technologies:
Ernex Marketing Technologies is a provider of innovative real-time marketing solutions for merchants, credit card and bankcard issuers, and large membership organizations. Its solutions include loyalty programs, stored-value gift card programs, reward fulfillment services and loyalty database hosting services. For more information, contact Ernex at 877-GO-ERNEX or visit www.ernexinc.com. Ernex is a wholly owned subsidiary of RBC Financial Group.
Back...
