LifeFX Stand-In™ Announces New Channel Relationship
Contact:
Dennis Crane
Phone: (617) 964-4200
E-Mail: djcrane@lifefx.com
Contact: Anthony Montero
Phone: 800-929-8478
E-Mail: amontero@travertech.com
ADP incorporates LifeFX technology into new DynamicSuite(sm) Web-site Solution.
Newton, Mass., March 19, 2002 -- LifeFX, Inc. (OTCBB: LEFX), the
leading developer of life-like virtual people for the Internet has
announced an agreement with The Dealer Services Group of ADP, Inc.
Under the agreement, ADP`s DynamicSuite will be the newest channel for
selling and distributing LifeFX Stand-In virtual site guides for
web-sites.
DynamicSuite, developed by Traver Technologies, a division of ADP`s
ProfitPoint(sm) Group is the first automotive web-site solution that
bundles LifeFX`s leading-edge technology into their offering.
Answering automotive dealerships` need for control of web content,
DynamicSuite enables a dealer`s non-technical staff to update content,
products and prices in a cost-effective manner.
In addition, DynamicSuite will now display LifeFX Stand-In virtual
people as site guides to create a realistic online dealership image and
contribute to an even more satisfying buying experience. "The
consumers` automotive shopping experience begins online. These virtual
site guides offer an alternative to dealers who are concerned about how
consumers are being guided through their web-site," states John Traver,
President of ADP`s Traver Technologies.
"Our aim is to offer options to the consumer through the dealers`
web-site. Our dealers have shown an interest in these life-like site
guides that are quickly customized to look and sound like employees of
the dealership," continued Traver. "If our dealers choose to use this
tool, they are able to offer consumers a life-like representation of
their personnel on their website complete with welcome messages, sales
pitches, and instructional information."
In this extremely competitive market, dealers understand the need to
stay ahead by offering customers new and exciting ways to shop for
their on-line automotive needs. LifeFX Stand-In images provide a
real-life connection from the web site to the physical automotive
dealership storefront.
About LifeFX
LifeFX, Inc., a Safeguard Scientifics partner company, is the leading
developer of extraordinary, life-like Stand-In™ Digital People for the
Internet. LifeFX`s FaceXpress™ software enables Web designers and
developers to dramatically enhance new and existing Web sites.
FaceXpress™ makes sites more engaging and effective by conveniently
managing the content, expressions and motions of Stand-Ins. For more
information about LifeFX, and to download a free trial of the
FaceXpress software, visit http://www.lifefx.com.
Press, Media and Investors:
Valerie Harding
Ripple Effect Communications
(617) 825-7252
vharding@recommunication.com
About ADP Dealer Services
ADP Dealer Services Group provides integrated computing solutions to
more than 16,000 automotive and truck dealers throughout the United
States, Canada and Europe. ADP Dealer Services Group is the third
largest business unit of ADP, Inc. (NYSE: ADP) ADP, with more than $7
billion in revenues and more than 500,000 clients, is one of the
largest independent computing services firms in the world. More
information on ADP and ADP Dealer Services Group is available via the
Internet at www.DealerSuite.com. Traver Technologies is a division of
ADP`s ProfitPoint™ Group. Traver Technologies has provided CRM
training and consulting solutions to the automotive retail industry for
the past decade. More information on Traver Technologies and
DynamicSuite can be found at www.travertech.com.
The ADP name and logo are registered trademarks of ADP of North
America, Inc. All other trademarks or registered trademarks are
properties of their respective companies.
Statements made in this news release, other than those concerning
historical information, should be considered forward-looking and
subject to various risks and uncertainties. Such forward-looking
statements are made based on management`s belief as well as assumptions
made by, and information currently available to, management pursuant to
the "safe-harbor" provisions of the Private Securities Litigation
Reform Act of 1995. LifeFX Inc.`s future results may differ materially
from the results anticipated in these forward-looking statements
because of a variety of factors, including the ability of the company
to implement its business strategy; the ability of the company to
achieve the intended benefits of this strategy; the ability of the
company to complete development of its technology; the ability of the
company to achieve success in forging strategic relationships; adoption
of the technology by major consumer and commercial Web sites; the
ability of the company to commercialize the technology before
competitors; the ability of the company to retain key employees; and
those factors identified in LifeFX, Inc.`s annual report on Form 10-K
for the fiscal year ended December 31, 2000, and its quarterly reports
on Form 10-Q and subsequent reports filed with the Securities and
Exchange Commission.
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