Return Path And AccuData America Announce Strategic Alliance
Press releases
Return Path To Provide AccuData Clients e-Mail Change Of Address Service To Better Maintain, Update Customer e-Mail Lists
NEW YORK, NY and CAPE CORAL, FL -- 03/18/2002 -- Return Path, Inc., the leading provider of e-mail change of address services, and AccuData America, the largest independent provider of compiled marketing data nationwide, today announced that they have established a strategic alliance that will help AccuData clients maintain current, updated customer e-mail lists. By using Return Path ECOA, an e-mail change of address service, AccuData clients will receive an innovative solution to the growing problem of e-mail address changes.
AccuData is a national, direct marketing strategy company that provides database marketing, analysis and list services solutions to companies in various industries, such as financial services, telecommunications, broadband, travel and hospitality, advertising and public relations, and energy and utilities. Return Path ECOA, which allows marketers to communicate with customers effectively, and without interruption, when their e-mail address changes, will further expand AccuData’s e-mail and customer retention solutions.
“As our clients invest more and more dollars to acquire customer e-mail addresses, they are demanding and we are adding leading edge services to help them preserve and maximize that investment,” said Paul Theriot, president, AccuData. “Return Path ECOA offers our clients an easy-to-implement solution that accomplishes that goal and delivers results.”
“We’re very pleased to see Return Path ECOA added to the AccuData product mix,” said Matt Blumberg, Return Path chief executive officer. “It helps us reach new customer segments, and enables their clients to extend the value of their online customer relationships.”
Recently selected as the e-mail change of address service for the U.S. Postal Service’s MoversGuide.com Web site, Return Path provides the industry standard solution for the growing problem of e-mail address churn. Return Path ECOA offers businesses an easy way to reconnect with customers who have changed their e-mail address, while giving consumers a free, permission-based way to inform contacts and Web sites about their new e-mail address. More than 4.6 million consumer-registered e-mail address changes have been submitted to Return Path’s ECOA database, with 700,000 added monthly.
According to a study by NFO Research, 32 percent of e-mail users change their e-mail address each year, because of a change of job, ISP or residence. For businesses that rely on e-mail to communicate with customers for marketing, billing, customer service or content delivery, e-mail address churn represents a significant cost and a threat to Customer Relationship Management (CRM) efforts.
About Return Path, Inc.
Return Path increases customer retention and maximizes e-mail list value through Return Path ECOA, an e-mail change of address service, and Return Path E-mail List Hygiene. Return Path ECOA provides an easy way for businesses to reconnect with customers following an e-mail address change, while giving consumers a secure, permission-based way to stay connected at a new address. More than 700,000 e-mail address changes are registered to the system monthly. Return Path E-mail List Hygiene cleans e-mail files by identifying common typos and e-mail format errors. Return Path investors include Sutter Hill Venture Capital, Mobius Venture Capital (formerly SOFTBANK Venture Capital), Flatiron Partners, JP Morgan Partners, and DoubleClick Inc. (NASDAQ:DCLK). For more information visit www.returnpath.net/business, e-mail info@returnpath.net, or call 1-866-362-4577.
About AccuData America
AccuData America, based in Cape Coral, Fla., is a national data solutions company that supplies marketing data and database analysis services for various industries involved in new client acquisition, customer retention, market analysis and data quality maintenance. AccuData is a member of the Direct Marketing Association. For more information, visit the company`s Web site at www.accudata.com.
Contact: Tim Dolan
Company: Return Path, Inc.
Title: Corporate
Phone: 212-905-5500, ext. 230
Email: tim.dolan@returnpath.net
Contact: Michael A. Piotrowski
Company: AccuData America
Phone: 941-549-1111, ext. 336
Email: m.piotrowski@accudata.com
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