A Thanksgiving Day web and TV promo push for HSN
HSN, the TV and online retailer, is planning an aggressive program to get the jump on post-Thanksgiving Christmas shopping. Starting at 6 p.m. on Thanksgiving and for the next 18 hours, HSN is offering what it describes as “deep discounts” on a range of products, designed to entice customers to the computer or the TV rather than to the store.
"We looked at the success that traditional retailers have had getting people into their stores the day after Thanksgiving and decided to test our own new version of the pricing strategy on TV and online," said Marty Nealon, executive vice president of merchandising for HSN. "We feel customers will react positively when they see our tremendous values and will appreciate not having to deal with the hassles associated with traditional brick and mortar shopping. "
“HSN will aggressively compete with brick and mortar retailers on the busiest shopping day of the year to give consumers the convenience of shopping from home while getting the same dramatic bargains found in traditional retail stores during the Thanksgiving weekend,” HSN said.
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