Publix Super Markets Selects Blue Martini Software to Power New Online Grocery Site for Home Delivery
PublixDirect Provides Efficient and Timely Ordering and Delivery Service Using Blue Martini Applications
SAN MATEO, Calif., March 20 -- Blue Martini Software, Inc. (NASDAQ:BLUE) today announced that PublixDirect, Publix Super Markets online grocery shopping and home delivery division, is using Blue Martini applications to power its new online grocery-shopping site. The new site enables consumers to easily view and order over 9,000 fresh and non-perishable products and schedule home delivery as early as the next day.
PublixDirect chose Blue Martini applications to streamline its customer support processes for consumers who purchase groceries online. Using Blue Martini applications integrated with Descartes Systems Group, customers can conduct extensive product searches, create shopping lists, review specials, purchase published recipe ingredients, and schedule deliveries quickly and easily.
In addition to fulfilling merchandising and delivery processes, PublixDirect also uses Blue Martini`s data mining applications to capture customer data in order to achieve a better understanding of its customers. With Blue Martini Software`s integrated analytics, PublixDirect can target customers with the most effective marketing campaigns and promotions. PublixDirect is also using the Blue Martini Service application to provide consistent service through its customer service center.
"It is essential to use the most advanced technology solution so that we can deliver the pleasurable shopping experience that Publix customers have come to expect," said Tom O`Connor, president of PublixDirect. "Blue Martini applications allowed us to achieve this goal while minimizing our total investment."
"Publix has captured and maintained a leadership position in its industry by understanding what it takes to continually please its customers," said Mike Borman, president and chief operating officer at Blue Martini Software. "With Blue Martini applications, PublixDirect is able to deliver the same superior quality products and unparalleled customer service to customers who seek convenience and information across multiple touch points."
About PublixDirect
Founded in 2000, PublixDirect is a wholly owned subsidiary of Publix Super Markets, Inc. PublixDirect is headquartered in Alpharetta, Ga., and currently offers delivery service in Broward County and southern Palm Beach County, FL, with plans to expand across the Southeast.
About Blue Martini Software
Blue Martini Software provides enterprise applications for profitable marketing and selling across all channels, including websites, wireless devices, email and stores. Blue Martini applications help customers lower costs and increase revenues by automating content and catalog management, direct marketing, interactive selling, channel-enablement and customer service. Blue Martini Software serves global leaders in retail, manufacturing and consumer goods. Blue Martini Software can be reached at 650-356-4000 or http://www.bluemartini.com/.
NOTE: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.
This news release regarding Blue Martini Software includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software: customization, deployment and/or operational delays or errors associated with Blue Martini Software`s applications or those of third parties; and Blue Martini Software`s need to maintain and enhance business relationships with systems integrators and other parties. Further details on these risks are set forth in Blue Martini Software`s filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-K for the quarter ended December 31, 2001. These filings are available on a website maintained by the SEC at http://www.sec.gov/ . These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.
Contact:
Kate Sellers Blatt of Blue Martini Software, Inc.
+1-650-356-7851
kateb@bluemartini.com
Carolyn Adams of Schwartz Communications
+1-415-512-0770
bluemartini@schwartz-pr.com
Lee Brunson of Publix Super Markets, Inc.
+1-863-688-7407, ext. 5339
lee.Brunson@mail.publix.com
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