Sales Online Direct and ebroadcasters Initiate Partnership to Produce CollectingChannel.com Broadcasts, Web cast Events and Integrate ebEngage Suite
Sales Online Direct to become distributor of ebEngage™ Internet broadcast production tool suite
WORCESTER, MA and ATLANTA, GA - March 21, 2002 – Sales Online Direct (OTCBB: PAID) and ebroadcasters™ announce completion of a letter of intent for a multi-faceted partnership.
Highlights of the agreement include:
· ebroadcasters will re-establish approximately 100,000 minutes of Sales OnLine Direct’s broadcast assets and produce new programming for the Company’s CollectingChannel.com subsidiary.
· ebroadcasters will provide development and sales support for Sales Online Direct’s AI Commerce™ software suite as well as training aids via ebEngage Suite™.
· Sales Online Direct will license ebroadcasters’ ebEngage suite of tools for its own use and become a distributor of the product.
· ebroadcasters will produce live Webcast events for Sales Online Direct in the coming months. This will include Sales OnLine Direct’s new “Live Autograph Signing” events division.
· ebroadcasters will enhance Sales Online Direct’s PAID.com web site and produce a series of video-based sales and marketing materials, as well as integrate rich media content and communication tools into the site.
· ebroadcasters and Sales OnLine Direct are jointly co-developing derivative software products from Sales OnLine Direct’s acquisition of approximately $3 million in proprietary software.
“We are incredibly excited to be working with Sales Online Direct on such a large-scale integration of the ebEngage suite of products,” said Steve Sanford, ebroadcasters CEO. “Completing this integration will make Sales Online Direct the model by which all companies will communicate with their customers, staff, vendors and investors in the future. These efforts will make Sales Online Direct more efficient, resulting in enhanced communication and substantially lower operating costs.”
“Our partnership with ebroadcasters will help Sales Online Direct produce state-of-the-art communications forums, programming and interactive web site content to showcase our products to the broadest possible audience,” said Greg Rotman, Sales Online Direct CEO. “Ebroadcasters’ expertise and their innovative ebEngage suite will enable us to enhance our service to customers and investors and bring products to market faster. We’re also thrilled with the revenue opportunities possible from our joint development efforts as well as distributing the ebEngage suite of products.”
As part of the partnership agreement, ebroadcasters will rebuild all of the broadcast assets for CollectingChannel.com and create a new infrastructure to offer 24X7 broadcast programming on the CollectingChannel.com site. This will include 100 hour-long episodes of the acclaimed, “Treasures in Your Home” TV show that attracted more than a million viewers a week. In addition Sales OnLine Direct owns approximately 30,000, 5-minute video collecting segments that will be placed throughout its various web site properties. This content will be made available for licensing to other portals. The content will be completely integrated with ebroadcasters’ ebEngage interactive tools to provide visitors with rich content such as slides, animations, Flash-based advertising, e-commerce, chats, Q&A sessions and interactive polling.
As Sales Online Direct develops additional CollectingChannel.com programming and conducts an extensive series of live Webcasts in the coming months, ebroadcasters will be the producers of the events and employ its ebMedia Manager System to create an incredible interactive viewer experience. This will include Rotman Auction’s new “Live Autograph Signing” events division, a subsidiary of Sales OnLine Direct.
Sales Online Direct will license ebroadcasters’ ebEngage suite of tools for its own use to enable Sales Online to begin producing Webinars, enhanced streaming media-based sales and marketing events, Web-based training for its AI Commerce software, investor relations meetings, sales and marketing materials and a number of enhanced video support materials. Utilizing the ebEngage tools, ebroadcasters will renovate Sales Online Direct’s web site to incorporate new investor relation’s tools and fully integrated corporate communication tools.
“Sales Online Direct is growing at a rapid pace, making it imperative that we communicate with consumers and investors frequently and cost-effectively,” said Richard Rotman, Sales Online Direct CFO. “We are a much larger company than we were a year ago, with multiple divisions and revenue streams across a broad platform of products and services. Utilizing ebroadcasters’ suite of tools streamlines the communication process and allows the Company to remained focused on significant revenue generation.”
Sales Online will become a distributor of the ebEngage suite of tools and begin the marketing of those tools to major corporations. Additionally, ebroadcasters will provide development support to Sales Online Direct for ongoing upgrades and expansion of Sales Online’s AI Commerce suite. The additional support will shorten the time to market for new offerings and help Sales Online reduce overhead.
The ebEngage suite is a web-based, state-of-the-art set of Internet broadcast production and interactive viewer tools positioned to meet the growing need for “live and on-demand” corporate events and communications. Some of the key features include: custom player interface design, real-time slide show interface, digital video switcher, moderated chat with multiple subject matter experts, multi language support and integrated conference calling. With ebEngage, event producers can now respond to live event conditions by making changes on the fly and even digitally switch between multiple live and on-demand video sources regardless of who is selected as the Internet streaming carrier.
About ebroadcasters
Since 1997 ebroadcasterstm has pioneered end-to-end Internet broadcasting for business to business. Ebroadcasters www.ebroadcasters.com is a proven leader providing Enterprise Broadcast Systems & Solutions designed for businesses that want to create, manage and communicate engaging corporate, product and relationship building messages in dynamic new ways.
We provide our clients a complete set of engagement systems, services and proven processes allowing them to leverage their communication assets for maximum impact and efficiency. Our modular building block approach to our services, products and processes enable the creation, management and broadcast of interactive assets.
Ebroadcasterstm has developed, designed, maintained and broadcast significant events ranging from Web conferences, Webinars, Web meetings, Webpr, Webchannels to Webfomercials. Our systems, services and processes allow our clients to successfully address, instruct, collaborate, promote and sell their ideas, products or points of view.
About CollectingChannel.com
CollectingChannel.com (www.collectingchannel.com), launched in October 1998 and was acquired by Sales Online Direct, serves as a gateway to the Internet for avid collectors of all kinds. Consumers can access the latest information on every collecting category through timely and thorough written content and high-impact audio and video programming. Professional online appraisals are available through the www.CollectingChannel.com web site.
About Sales Online Direct
Sales Online Direct maintains and develops portals and web sites for various companies and industries. The Company has focused its efforts on the antique and collectible industry, developing websites that enhances the user`s experience. Through web-hosting and managed services, Sales Online Direct has provided e-business solutions to many different companies including their own Rotman Auction division. Rotman Auction, an eBay Gold Power Seller, sells ten’s of thousands of items per year through auction, direct sales, and special events. The Company has developed the AI suite of software to increase revenues and reduce overhead through sales on the Internet, and offers these essential e-tools to other companies that they host. Through recent initiatives, Sales Online Direct is establishing itself as one of the most important collectibles portals, and online auction services and technology providers to the collectibles industry. Further information on the company is available on its web site, www.paid.com, or by calling (508) 791 6710. The Company’s common stock is traded on the Nasdaq OTC Bulletin Board under the symbol “PAID.”
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MEDIA CONTACT:
Julie Shepherd
Accentuate Inc.
847.669.0633
Julie@paid.com
INVESTOR CONTACT:
Dennis Evanson
719-534-0292
This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to ebroadcasters, expert chats and the Company`s operations. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of the Company`s business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company`s most recent filings, including Form 10-KSB and 8K with the Securities and Exchange Commission.
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