MEI Delivers the Only Integrated Analytical CRM Solution
MONTREAL--March 22, 2002--MEI, an international leader in providing Web-based Customer Relationship Management (eCRM) solutions for the Consumer Goods (CG) industry, announced today the 3.1 release of its CRM.Strategy(R) solution, which combines transactional and analytical capabilities into a single solution to deliver a seamless business intelligence system for cg organizations.
This marks the first offering of an application that merges the previously distinct CRM activities of collecting and analyzing data in the same integrated solution.
"Most companies maintain an operational system to manage day-to-day business functions and a separate data warehouse system to manage the analysis of their business activities. This capability is analogous to a car driving towards a cliff: A traditional data warehousing solution will provide feedback unfortunately only when the car has been driven over the cliff. Analytical CRM provides an early warning system that enables the prevention of driving the car over the cliff," explained Keith Peers, Director of Product Management.
"CRM.Strategy provides a comprehensive and unified solution to ensure that business users have the latest and most accurate information on which to make their decisions. For activities like managing trade spending, promotional effectiveness and new item distribution, moving from basing actions on information updated weekly or even monthly, to information updated daily or even hourly can result in millions of dollars in additional annual sales."
By combining both sides of the CRM equation, companies using CRM.Strategy 3.1 gain four key benefits:
- Real-Time Analysis of operational activities.
- Data integrity.
- Ease of use.
- Cost.
MEI CRM.Strategy 3.1delivers these benefits and helps companies improve trade promotion effectiveness, retail execution and other retail campaigns while maintaining budget and sales quota compliance through the use of business analytics.
"The area of business analytics is clearly growing in terms of both use and research. MEI is using the most advanced OLAP technology to give its clients a competitive advantage by enabling them to base market decisions on accurate real-time information that isn`t available to users of other CRM applications," explained Denis Gravel, Senior Vice President, Research & Development.
About MEI
Founded in 1983, MEI is an international leader in the development and marketing of high-end Web-based customer relationship management (eCRM) solutions for the consumer goods (CG) market. MEI is dedicated to providing powerful, innovative information systems that enable companies to reshape their sales and marketing activities to become more focused, effective, productive and profitable. MEI has offices in Basking Ridge, NJ (US headquarters); Toronto; Montreal (Global headquarters); Cincinnati; Paris and London. The company`s list of satisfied customers in the United States, Canada, Europe, Asia and Latin America, include Pfizer, Bristol-Meyers Squibb, Procter & Gamble, Sara Lee, Kellogg`s, Nestle and Kraft. Additional information can be found at www.meicpg.com.
CONTACT:
MEI
Julie Marchesseault
514/384-6411 ext. 2007
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