Accrue Software Announces Availability of Accrue G2 Path Reinforcing Its Commitment to Helping Companies Achieve Business Success Through Internet Analytics
Accrue G2 Continues to Help Leading Companies Go Beyond Simple e-metrics by Enabling the Most Sophisticated View of Online Customer Behavior
FREMONT, Calif., Mar 25, 2002 -- Building on its commitment to helping companies build successful Internet initiatives, Accrue Software, Inc. (Nasdaq:ACRU), a leading provider of Internet analytics solutions, today announced the availability of Accrue G2(TM) Path, an advanced path analysis module for the Accrue G2 platform. With Accrue G2 Path companies can uncover actionable behavioral information that helps them make better business decisions through timely and sophisticated views of Web site navigational data.
"Leading companies such as Eastman Kodak, Macy`s, Lands` End and Citicorp demand more than simple e-metrics when it comes to their Internet strategies," said John D`Albis, CTO at Accrue Software. "Accrue G2 Path is a natural fit for companies that need deeper and more precise analysis of Internet customer behavior such as `What two products sell best together?` vs. simple analysis like `What is the most popular product?`."
Accrue G2 Path features and benefits include:
--Full Suite of Interactive Analysis Tools, which together provide the most comprehensive and powerful framework for using navigational data to answer a variety of business questions.
--Segmentation Controls, which allow companies to isolate and compare the navigational behavior of specific customer segments.
--Highly-responsive interactive analysis performance, enabled by a unique path data storage format and proprietary data compression approach specifically designed to handle the huge volumes of online traffic data.
--Industry-leading data processing turnaround times, which ensure that business users have rapid access to the navigational data they need to make informed decisions.
With Accrue G2 Path, companies can extend the value of their Internet data through the use of interactive analysis tool including:
--Path Analyzer identifies and ranks the various paths that meet specific criteria. For example, using Path Analyzer, a merchandiser can determine precisely how customers reached a particular product, and how purchasing rate varies by path.
--Path Explorer analyzes a single navigational sequence in detail, showing the falloff at each consecutive step, as well as how customers enter and exit from the sequence. One use of Path Explorer is to examine progress through a multi-step process such as sign-up or checkout, in order to identify drop-off points and subsequent destinations.
--Element Explorer is similar to Path Explorer but is used to analyze "fuzzy" multi-step processes providing insight into business processes without strict consecutive sequence.
--Affinity Analyzer identifies the affinities between products, services and content on the site. For example, using the Affinity Analyzer companies can identify cross-selling opportunities or identify places where site navigation can be streamlined for improved user experience in accomplishing multiple goals.
--Affinity Explorer analyzes an affinity in detail, showing the steps customers take to go from one product or service to another.
Availability
Accrue G2 Path is available immediately. For more information about Accrue G2 Path, contact an Accrue sales representative at 888/4ACCRUE ext. 44515 or 510/580-4515.
About Accrue Software, Inc.
Accrue(R) Software, Inc. (Nasdaq:ACRU) is a leading provider of Internet analytics solutions that help companies worldwide understand, influence, and respond to Internet customer behavior. Accrue`s products enable companies to increase the effectiveness of Internet marketing and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations. With Accrue`s solutions, companies transform volumes of complex Internet data into actionable information that executives and managers use to drive key business decisions and improve the return on their Internet investment. Accrue has more than 600 customers, including industry leaders such as Citicorp, Dow Jones & Company, Eastman Kodak, Lands` End, Macy`s, Lycos Europe, and Deutsche Telekom.
Accrue Software was founded in 1996 and is headquartered in Fremont, California, with regional sales offices throughout the U.S. and international headquarters in Cologne, Germany. Accrue has strategic application and platform partnerships with leading technology companies such as IBM, Oracle, Sun Microsystems, BroadVision, ATG, DoubleClick, and Vignette. Accrue Software can be reached at 888/4ACCRUE or 510/580-4500 and at www.accrue.com.
Note to Editors: Accrue, Accrue G2, Accrue Insight, Hit List, and Pilot Software are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.
CONTACT:
Ventaja Communications, Inc.
Aimee L. Quemuel, 415/753-9005
aimee@ventajacom.com
Back...
