BroadVision Retail Commerce Boosts Sales For Custom Nutrition Services
Overall Sales Increase More Than 30 Percent Per Month
REDWOOD CITY, Calif.—March 25, 2002 — BroadVision, Inc. (Nasdaq: BVSN), the leading provider of enterprise self-service applications, today announced that Custom Nutrition Services (CNS), a private label nutritional support program provider, has seen an overall sales increase in excess of 30 percent per month over the past 6 months on its direct-to-consumer e-business sites. CNS develops personalized health content and nutritional assessments for its partners and customers using BroadVision’s suite of self-service applications, including BroadVision® Retail Commerce™.
In addition to increased sales, CNS has also seen an increase in its customer base. Over the past six months, the number of CNS site users has grown by more than 150,000 individuals.
CNS provides private label and custom branded nutritional support programs to its partners, including Pritikin Longevity Center (www.pritikinathome.com), through its Pritikin At Home program. Most recently, CNS launched the Vitamin Advisor developed by well-known nutrition expert, Dr. Andrew Weil. The new site, www.drweilvitaminadvisor.com, provides a free, interactive evaluation of the vitamins, minerals, and supplements individual customers need for optimum health. A personal vitamin profile is developed that offers customized recommendations with the ability to click to order the supplements. Custom profiles are saved and customers also receive monthly educational materials and updates geared to their health concerns.
“A key part of our business is providing personalized recommendations and customized products, so BroadVision applications are a natural fit for CNS,” said Jason Brown, CEO for CNS. “BroadVision is a key reason for our recent online success and we’re excited to add to our commerce and personalization capabilities with forthcoming additions to our sites.”
In the future, CNS expects to grow its partner base to include integrated pharmacies and Healthcare Professions, thereby increasing the number of customers the company serves and, in turn, further increasing sales.
“We’re pleased that CNS has had success using personalized e-commerce solutions which encourage repeat business,” said Chris Grejtak, chief marketing officer at BroadVision. “We’re confident that BroadVision software will continue to ensure high customer satisfaction, ultimately resulting in increased repeat business for CNS.”
About Custom Nutrition Services
Custom Nutrition Services provides a turnkey private label program to a select group of Channel Partners enabling these partners to provide personalized nutritional programs to individuals in mass. Combining state-of-the-science resources and technology, CNS designs, produces and delivers personalized nutritional supplement programs that support an individual in their personal pursuit of optimal health. Programs include home delivered and educational tools that enable our Channel Partners to implement a long-term, one-to-one consumer relationship, branded to meet our Channel Partners requirements.
For more information about Custom Nutrition Services, call 760-602-4303, jbrown@customns.com or visit www.mycustompak.com to learn more about the company.
About BroadVision
BroadVision;s (Nasdaq: BVSN, Neuer Markt: BDN) enterprise self-service applications create immediate business value by transforming the way organizations do business — moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives — using the web and wireless devices to unify and extend an enterprise`s applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.
For more information about BroadVision, Inc., call 650.542.5100, email info@broadvision.com or visit www.broadvision.com.
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BroadVision and BroadVision Retail Commerce are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.
BroadVision Contact
Sheryl Ahrens
BroadVision, Inc.
650-542-5883
sheryl.ahrens@broadvision.com
CNS Contact
Jason Brown
Custom Nutrition Services
760-602-4300
jbrown@customns.com
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