Hummer tops the list of best auto manufacturer sites
Hummer.com is the automotive manufacturing web site providing online car shoppers with the deepest content and best array of self-help tools, according to a new research report from J.D. Power and Associates.
Hummer ranked highest with an index score of 870 on a 1,000-point scale based on such factors as vehicle features, specifications, images, equip-and-build tools, payment calculators and dealer locators, J.D Power says.
“Hummer is an example of a site that has established, and continues to utilize, a logical and user-friendly site design and site architecture that connects with visitors,” says Sam Thanawalla, senior manager of digital marketing solutions at J.D. Power. “The increased use of vibrant images, demonstrative videos, diagrams and valuable vehicle specifications, as well as a state-of-the-art build tool, nicely articulate the capabilities and benefits of Hummer vehicles to shoppers.”
Hummer is followed in the rankings by Kia, Suzuki, Pontiac and Subaru. “Manufacturers are consistently finding new and creative ways to deliver information to vehicle shoppers, and the quantity of web site information is exploding at a rapid pace,” says Thanawalla.
The J. D. Power study also reveals that automotive manufacturers are benefiting from growing levels of high bandwidth connectivity among new vehicle shoppers, allowing them to incorporate creative tools to feature the enhancements and capabilities of their products. “Looking forward, manufacturers will consistently add more content to their web site in the form of audio, video, sketches and reviews to accommodate the growing queries and concerns of all shoppers,” says Thanawalla
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