Bluefly sales grew 16% in November; 75% post-Thanksgiving

Sales in November at Bluefly Inc., online retailer of discount fashion goods, grew 16% in November to $3.6 million from $3.1 million a year ago, Bluefly reported today.

"November was a good month for Bluefly and, I believe, even better than is initially apparent," said Ken Seiff, CEO. "November 2003 only had 27 selling days as compared to 29 days in November 2002. When measured on a per selling day basis, November 2003 sales were the second highest in the company`s history and up approximately 24% versus November 2002."

Bluefly also reported that sales during the four-day Thanksgiving weekend rose 75% from the prior year. Those results will be reflected in the December numbers, Seiff said.