Disney's Buena Vista Internet Group Takes Majority Stake In Toysmart.com

The Walt Disney Company's Buena Vista Internet Group has taken a controlling interest in toysmart.com, a growing online toy retailer.
      toysmart.com is a leader in what the American Specialty Toy Retailing Association refers to as the "good toy" market, which focuses on high-quality and durable toys that nurture children's imaginations.
      The announcement was made today by David Lord, president and CEO of toysmart.com and Chuck Davis, president of eCommerce at BVIG.
      "toysmart.com and BVIG believe that high quality, educational toys represent an exciting business opportunity in a fast-growing market segment," said Davis. "Our investment in toysmart.com strengthens our commitment to serving the online commerce needs of families."
      Said Lord, "By aligning with BVIG and The Walt Disney Company, toysmart.com will be able to aggressively develop this emerging online toy segment. It will help us fulfill our mission of becoming the online champion of increased learning through play with better toys."
      Examples of toys offered by toysmart.com include puzzles, building blocks, arts and crafts and other products that encourage children to learn and be creative while having fun.
      Under the agreement, BVIG will hold three of five seats on the toysmart.com board of directors and also will provide marketing support to help build the toysmart.com brand and provide distribution across BVIG's various online properties, including Family.com.