Nearly 75% of U.S. Internet users watched a video online in September, averaging three hours of video per person during the month, according to comScore Video Metrix. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.
Americans viewed more than 9 billion videos online, with Google Sites ranking as the top U.S. video property with 2.6 billion videos viewed (28.3% share of videos), 2.5 billion of which occurred at YouTube.com (27.6%). Fox Interactive Media ranked second with 387 million videos viewed (4.2%), of which 360 million were watched at MySpace.com, which Fox owns. Yahoo Sites ranked third with 381 million videos viewed (4.1%), followed by Viacom Digital with 304 million (3.3%).
In total, nearly 136 million Americans, or approximately three in four U.S Internet users, viewed online video in September, according to the report, published by comScore Inc., a research firm specializing in online consumer behavior. Google Sites also captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo Sites with 39.6 million.
The average online video duration was 2.7 minutes and the average online video viewer consumed 68 videos, or more than two per day.
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