SmartBargains Uses Be Free to Manage Marketing Partnerships & Prove Online Marketing ROI
Be Free`s BFAST Partner Marketing Service is a Perfect Tool for Retailers & Bargain Outlets Promoting Timely Consumer Offers Across the Web to Drive Sales
MARLBOROUGH, Mass., April 1 -- Be Free, Inc. (Nasdaq: BFRE - news) is the leading provider of cost-effective and measurable ways to attract customers and increase online sales using affiliate and partner marketing programs and an automated merchandising assistant. SmartBargains (www.smartbargains.com) is one of Be Free`s retail and bargain outlet customers using the BFAST® Partner Marketing Service with much success. Using BFAST, businesses like SmartBargains build and manage a channel of online marketing partners to promote products and services across the Web. These partners are compensated based on performance, resulting in a significantly lower cost of customer acquisition compared with traditional and CPM-based advertising.
One of the keys to SmartBargains` success is its philosophy on marketing. The company uses the measurability of the Internet to its advantage and insists that all of its marketing prove ROI by generating measurable results. Be Free`s flexible and hosted online marketing platform allows SmartBargains to track and measure the results of each and every online marketing partnership and campaign.
Earning Consumer Loyalty & Driving Sales by Promoting Compelling Deals & Hot Inventory
SmartBargains combines the thrill of great deals on brand-name products and the excitement of rapidly changing merchandise with the convenience of home shopping. It provides customers with a fun and easy way to shop for branded and quality merchandise at prices up to 80% off retail, making it the ultimate bargain-shopping destination. SmartBargains` online branding strategy is to let its products and deals build the brand for them. The company also has a very liquid inventory that changes all the time. Be Free`s service is flexible and robust -- allowing SmartBargains to place promotions for specific products and offers out across partner sites, and keep them updated as inventory changes.
``At SmartBargains, the brand name items at 50-80% off are so compelling that the inventory on the site is constantly turning over. The dynamic nature of our offering makes us a very valuable content partner,`` said Carl Rosendorf, CEO of SmartBargains. ``With Be Free, we can leverage the power of our inventory to build brand awareness and increase sales through our marketing partners. We find the right products for each partner, and Be Free`s tracking helps us test, measure and modify each placement.``
Mr. Rosendorf continued, ``We know which partnerships or campaigns provide the best results and the most value. It`s the most efficient form of customer acquisition, because we pay marketing partners only for results. Our marketing expenses are a fixed percentage of our sales, and Be Free makes this level of tracking and measurability a reality.``
More About How Performance-based Partner Marketing Works
SmartBargains uses Be Free`s BFAST® Partner Marketing service with its affiliate program and tracks a wide variety of additional strategic marketing partnerships and e-mail campaigns. Using BFAST technology, SmartBargains builds and manages a channel of online selling partners, tracks sales made through partnered sites, and compensates each partner based on these results. It`s pay-for-performance marketing, the most cost-effective way to acquire customers and drive sales online.
SmartBargains` marketing partners refer traffic and sales by placing SmartBargains.com promotions and links on their sites or in e-mails. The partners earn a commission every time site visitors click on the links and buy a product from SmartBargains.com. Be Free also gives SmartBargains the flexibility to manage hybrid deals, where top-producing partners are paid a placement fee in combination with a performance-based upside. Be Free`s systems enable any compensation model or combination.
Be Free`s flexible service also allows SmartBargains to track and measure the performance of its own e-mail marketing efforts. The result is that SmartBargains can continue campaigns that prove to be the most compelling for its customers. ``With the ability to track our acquisition and retention e- mail campaigns, our e-mails have been more targeted and our results have skyrocketed,`` said Mr. Rosendorf. ``We`ve been able to see what works, and what doesn`t -- really fine tuning our product placement strategy and bringing our e-mail campaigns to a higher level of success.``
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