Eaglefoods.com Entices Customers Online to Buy Offline
New York, NY – (April 1, 2002) – AGENCY.COM Ltd., a leading e-business builder in global markets, announced today the launch of Eagle Foods’ Web site, www.eaglefoods.com. As one of the top supermarket chains in the Midwest, Eagle Foods tasked AGENCY.COM with building a site that would drive traffic to its retail stores while providing news about their product lines, timely Internet specials and cost-saving tips.
AGENCY.COM created a distinct online voice for the Eagle Foods brand by developing a fun and easy to navigate site. Eaglefoods.com has a clean and simple design that helps consumers locate stores in their area and research store departments, including deli, bakery, floral, community involvement, kids corner and the savings center. Eagle Foods utilizes these sections to inform its consumers of the quality and selection of the products they offer as well as to provide interesting “Eagle Fun Facts”.
“We want our customers to know that they can count on Eagle Foods to be there whenever they need us online and off,” said Pat Flatley, Vice President of IT, Eagle Foods. “AGENCY.COM delivered an entertaining site that is informative, easy to use, and adaptable for our future growth.”
The site will also feature a gradual rollout of recipes, nutritional facts, and an interactive component that will allow users to order cakes, deli trays, and other catering goods online.
“We wanted the site to have a distinct brand and personality so that it didn’t look like “just another grocery store,” Stephen Thompson, Vice President of Creative, AGENCY.COM : Chicago. ”We designed eaglefoods.com with the intention of driving traffic into the stores and putting a smile on the face of the user in the process.”
About AGENCY.COM
AGENCY.COM helps clients leverage technology to generate demand for their products and services. A recognized pioneer in the implementation of digital technologies across all customer touchpoints - Web, wireless and iTV - AGENCY.COM provides consulting and technology services that create and enhance the customer experience. Since our foundation in 1995, we have implemented award-winning interactive programs for corporations across the world, including 3M, British Airways, Compaq, Heineken and Reuters. Headquartered in New York, with offices in Amsterdam, Atlanta, Boston, Chicago, Dallas, Houston, London, Paris, San Francisco, Woodbridge (NJ) and an affiliate office in Korea, AGENCY.COM professionals draw from a wide set of expertise and geography to achieve our mission – delivering return on experience for our clients. For more information, please visit www.agency.com.
For More Information:
Press:
Melissa Holden
Director, Corporate Communications
AGENCY.COM
212.651.3962
mholden@agency.com
Mimi Anderson
Management Supervisor, Technology
Ruder Finn
212.593.5888
andersonm@ruderfinn.com
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