SimonDelivers.com Teams With Retek to Help Identify Key Consumer Opportunities
Successful Web-Grocer Using Retek Customer Revenue Optimization Solution to
Create True Customer Insight to Fuel Growth
Minneapolis - April 4, 2002 * Retek Inc. (NASDAQ: RETK), announced today
that SimonDelivers.com, a Twin Cities-based home grocery delivery service,
has teamed with Retek`s Customer Revenue Optimization (CRO) to gain insight
into customers` buying behavior. This insight will help SimonDelivers.com
serve its customers better by improving its product assortment, marketing
and customer service.
"SimonDelivers.com continues to expand its focus on customers and helping
simplify the lives of busy families," says Simon Foster, founder and CEO of
SimonDelivers.com. "Retek is helping us improve our service to customers by
identifying and describing the purchase behavior of our key customer
segments so we can further satisfy their needs."
Unlike many CRM solutions in the market, Retek CRO utilizes transaction data
at the SKU (stock keeping unit) level to provide retailers with insight into
how customers use a service. Retek CRO takes 12 weeks to implement and
leverages Retek`s proven and patented predictive technology to analyze a
retailer`s historical sales data to determine
customer/product/season/location affinities. This helps merchants offer an
optimal product selection without the use of personally identifiable
information in order to respect customers` privacy.
"Detailed knowledge of their customers` purchase behaviors will enable
SimonDelivers.com to make better informed decisions that will increase
future customer purchases and satisfaction," says Steve Ladwig, president
and CEO, Retek. "SimonDelivers.com is a great success story in a highly
competitive business. Retek is excited to help SimonDelivers.com improve
their business performance."
About SimonDelivers.com
Twin Cities-based SimonDelivers.com first started its home grocery delivery
service in April 1999, with a pledge to make grocery shopping easier. Now
serving 50,000 customers, SimonDelivers.com delivers weekly stock-up items
as well as farm-fresh produce, cut-to-order meats and baked goods. And, in
keeping with its vision - Simplify the Lives of Busy Families -
SimonDelivers.com carries a selected assortment of national and local brands
of groceries and a wine and spirits shop. The company intends to expand once
its Minnesota prototype is finalized.
About Retek Inc.
Retek Inc. is a leading provider of software solutions and services to the
retail industry. Retek`s collaborative solutions help the retail industry
create, manage and fulfill consumer demand. The RIS News Leaderboard 2001
ranked Retek the #1 software vendor for retail. Retek`s offering, Retek 10,
encompasses Retek`s proven strategies, sophisticated software applications,
patented predictive technology, unparalleled services, and the best
practices of its customers and partners. Retek 10 provides retailers with
the fastest path to sustainable business value. Many of the world`s leading
retailers use Retek solutions, including A&P, Tesco, Best Buy, Family Dollar
Stores, Gap, Sainsbury`s, Eckerd Corp. and Kohl`s Department Stores. For
more information, visit www.retek.com , or call
1-888-61-RETEK. Retek can be contacted in Europe at +44 20 7563 4646.
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Retek is a trademark of Retek Inc. Other names may be trademarks of their
respective owners.
Forward-looking statements contained in this press release are made under
the Safe Harbor Provision of the Private Securities Litigation Reform Act of
1995. Any such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those anticipated. Such
factors are described from time to time in the company`s Annual Report on
Form 10-K and other reports filed with the Securities and Exchange
Commission.
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