MLB Advanced Media Expands Agreement with Digital River for Baseball E-Commerce Operations
NEW YORK and MINNEAPOLIS, April 9, 2002--MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball (MLB), and Digital River, Inc. (NASDAQ: DRIV), a leading global e-commerce outsource provider, today announced that MLBAM has extended its e-commerce agreement with Digital River. Through the new agreement, Digital River will provide an enhanced service offering to MLBAM including product fulfillment, customer service call center capabilities and extensive e-marketing services.
"Since we first signed with Digital River over a year ago, the company has been able to meet and exceed our expectations as an e-commerce provider. As a result of our successful partnership, we chose to expand the contract to utilize even more of Digital River`s capabilities," said Noah Garden, senior vice president of e-commerce for MLBAM. "Digital River has been able to provide an e-commerce operation with all of the characteristics important to the total customer experience, as well as an e-commerce system that is robust, reliable and scalable with a consistently high uptime. We are looking forward to expanding our relationship with them so shopping at MLB.com remains a positive experience for baseball fans worldwide."
"We are excited about the opportunity to extend our relationship with MLBAM and provide them with an expanded service offering," said Joel Ronning, Digital River`s CEO. "MLBAM has been using our e-marketing services on its e-commerce site for over a year and has seen some quarter-over-quarter revenues increase as much as 200 percent by coordinating online and offline marketing campaigns. This year, we plan to help MLBAM implement a wider variety of our e-marketing tactics to aggressively grow the site`s sales. We are providing not only the infrastructure and functionality to support MLBAM`s technology requirements, but also the customer service support and product fulfillment to help increase customer satisfaction."
Digital River previously built http://shop.mlb.com and e-commerce stores for each of the 30 Club sites. The stores, hosted and managed by Digital River, offer more than 15,000 MLB product SKUs, such as authentic jerseys and hats, outerwear, T-shirts, women`s and children`s clothing from every American and National League team, as well as authenticated memorabilia and novelty items. In 2002, Digital River will also handle the transaction management from the auction section of the site.
About MLB Advanced Media, LP
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball`s Internet operations, MLB Advanced Media L.P. (MLBAM) is the interactive media and Internet Company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, radio broadcast of games, pitch-by-pitch enactment of games, and video highlights.
About Digital River
Founded in 1994, Digital River is a leading global e-commerce outsource provider, offering more than 32,000 companies complete e-commerce systems and services. The company`s world-class infrastructure and professional services are proven to grow businesses quickly and profitably while reducing risk. Digital River`s commerce services include e-commerce strategy, site development and hosting, order and transaction management, system integration, product fulfillment and returns, e-marketing and customer service. Digital River`s clients include Symantec, Motorola, Fujitsu, 3M, Siemens, Polaris, Major League Baseball, Novell, Autodesk, SONICblue, Adaptec and Staples.com. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Back...
