Internet Retailer - Strategies For Multi-Channel Retailing


Press Releases
Press Releases Tuesday, April 9, 2002   
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GoPin Alliance and Bill Me Later® Functionality Enhance synaro Payment Processing

Englewood, CO -- April 8, 2002 -- Page Digital, Inc., a leading developer of multi-channel commerce software, announced a strategic partnership with GoPin, Inc. and availability of an enhanced payment-processing engine in the synaro product line. Merchants using synaro Software can now offer shoppers the opportunity to be billed later when they select the Bill Me Later® function at the point of sale with minimal system integration effort.

Providing shoppers an alternative to paying with credit cards, Bill Me Later enables merchants to significantly increase sale conversion rates by offering instant purchase approval during the check-out process. Customers receive one monthly bill that aggregates all of their Bill Me Later purchases from different merchants that can either be paid in full or financed. By eliminating the transfer of credit card numbers online or via the phone customer, confidence is raised attributing to higher sale conversion rates.

"We are continually evolving our product line to provide customers a robust package that addresses their market needs," stated David Joseph, Executive Vice President of Page Digital, Inc. "The strategic alliance with GoPin and the incorporation of their Bill Me Later offering validates the Page customer-centric philosophy by providing our customers yet another tool to satisfy their shopper`s needs and increase sale conversion rates."

About Page Digital, Inc.
Page is a top-tier provider of proven end-to-end software applications designed to enable effective multi-channel commerce. synaro software by Page enhances business productivity and customer loyalty by providing seamless interaction with clients across all touch points including catalog, online, and brick-and-mortar. Existing technology investments are leveraged as synaro enables seamless best-of-breed system components. Companies including Lands` End, IBM, Michaels Stores, FAO Schwarz, and Hershey depend on synaro to provide systems support for eCommerce, marketing, call centers, fulfillment, workflow, email response management, forecasting, data mining, logistics, assembly, financials and more. For more information, visit www.synaro.com or call 1-800-569-1122.

About GoPin
GoPin is a "Merchant Solutions Provider" offering transactional solutions to card-not-present merchants. GoPin holds rights to the proprietary technology, information processing and patent pending payment processes used in conjunction with its first product offering; Bill Me Later, a frictionless, safe payment solution. GoPin has strategic alliances with several of the top providers in the payments industry, including Paymentech, Page Digital, Inc. and First Data Corporation. Through these alliances, Bill Me Later has become the first new payment method to be integrated into the existing infrastructure of the payment industry. GoPin is led by CEO Gary Marino, who formerly held executive positions at Citibank and First USA/Bank One.

Contact: Renee Bluechel
Page Digital, Inc.
rgrantbluechel@pagedigital.com
TEL. 303-754-4834

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