Leading E-Commerce Solutions Company Outsources Collection and Reporting of Visitor Behavior Information to WebSideStory in Order to Optimize Campaigns, Increase Visitor Loyalty
SAN DIEGO, CA -- April 9, 2002 - WebSideStory, Inc. ( www.websidestory.com), the world’s leading provider of outsourced e-business intelligence services, today announced that Internet Billing Company, Ltd. (iBill) has chosen to outsource its Web site analysis needs to WebSideStory in order to gain instant insight into online customer behavior. iBill, which offers turnkey e-commerce solutions, will use WebSideStory’s premier Web analytics service, HitBox Enterprise, to help improve its return on investment in marketing campaigns, increase visitor loyalty, and drive sales. Prior to outsourcing, iBill was managing software that would collect and run reports from Web server logs -- a time-consuming, cumbersome task. With HitBox Enterprise, iBill can get detailed, actionable visitor information with point and click simplicity. HitBox services require no hardware or software investment, and no reliance on internal IT personnel to process reports. All information is collected in real-time and made available on demand through a convenient, online graphical interface.
In addition to ease and convenience, iBill selected HitBox Enterprise because of its sophisticated marketing intelligence. With HitBox Enterprise’s campaign analysis feature, iBill can easily determine return on investment by measuring response to promotions, including how many respondents make it through to a purchase. HitBox Enterprise’s visitor segmentation feature allows iBill to identify content preferences and behavior patterns of different visitor groups, such as members versus non- registered users. This information helps better target marketing efforts. iBill also uses the service to see where its best customers come from, as well as to pinpoint possible bottlenecks in the purchase path.
“HitBox Enterprise provides the detailed marketing information we need to optimize offerings to our customers,” said Garrett M. Bender, chief executive officer for iBill. “The service also makes it easy for us to gain insight. Rather than combing through Web server log file reports, we can instantly see where we should focus our efforts.”
HitBox Enterprise helps businesses increase online revenue and improve profitability by providing actionable insight about the behavior of visitors on their site. The service helps businesses get fast answers to important questions such as: Where do my best customers come from? What is the ROI for my marketing campaigns? What content, products, and services do my visitors prefer?
“More and more companies are beginning to understand the value of real-time analysis in guiding their marketing efforts,” said John Hentrich, president and chief executive officer for WebSideStory. “WebSideStory provides a distinct, competitive advantage that leads to tangible sales growth.”
For more information about HitBox Enterprise, call 888.844.8269 or visit www.hitboxenterprise.com.
About iBill
iBill provides secure transaction services that enable Web merchants to accept and process real-time payments for goods and services purchased over the Internet. It also manages all back-office functions including reporting, tracking, customer service and sales transactions. The company`s service is powered by proprietary technology that integrates online payment processing, fraud control, affiliate management and financial reporting and tracking. For more information about iBill, go to www.iBill.com.
About WebSideStory
Founded in 1996, WebSideStory is the world’s leading provider of outsourced e-business intelligence services. WebSideStory’s best-of-breed solutions help businesses profit from their Internet presence by providing detailed, real-time information about online visitor behavior. Each month, the company analyzes more than 30 billion page views for its clients, including Cisco Systems, Intel, Sun Microsystems, Alaska Airlines, Northwest Airlines, Autodesk, SportsLine.com, and Brooks Brothers. Since Dec. 2000, Aberdeen Group, Forrester, and META Group have all recognized WebSideStory as the market leader for outsourced Web analytics. ASPNews.com has recognized WebSideStory as one of the top 20 ASPs worldwide, while Upside Magazine honored the company as one of its “Hot 100” technology companies for 2001. PC Magazine has recently honored WebSideStory with its prestigious Editors’ Choice Award for best Web site analysis service. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: press@websidestory.com. Web: www.websidestory.com. WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.
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