For Release on April 8, 2002
DAYTON, Ohio - Teradata, a division of NCR Corporation (NYSE:NCR), announced
today that Sears, Roebuck and Co., a leading national retailer, has selected
data warehousing technology from Teradata as the foundation of its 44-node,
70-terabyte Sears Retail Data Warehouse with EMC storage.
The new system allows Sears to consolidate sales, inventory and customer
information into a single, enterprise-wide Teradata® warehouse.
"The Retail Data Warehouse will enable us to more effectively manage our
customer relationships, merchandising and supply chain by expanding the use
of detailed transaction, customer and inventory data. The upgraded system
will allow us to better understand our customers across all of Sears`
channels," said Ben Bernstein, who leads the data insight group for Sears`
customer relationship management team. "Because these core capabilities
will allow us to better integrate this understanding with our merchandising,
marketing and supply-chain initiatives, there will be more effective and
actionable information available to the various Sears lines of business, and
an improved cost structure."
Sears` Teradata solution includes Teradata Warehouse Miner and other
Teradata applications and tools.
"Sears` latest investment solidifies its commitment to a true enterprise
data warehouse and demonstrates why Teradata is the solution of choice for
leading retailers," said Darryl McDonald, vice president of retail
enterprise solutions for Teradata. "By providing true scalability at a
reduced operational cost and the most granular level of data available,
Teradata gives retailers the ability to identify important behaviors and
patterns across their organizations, resulting in improved customer
relationships, channel efficiency and product profitability."
About Sears, Roebuck and Company
Sears, Roebuck and Co. is a leading retailer of apparel, home and automotive
products and services, with annual revenue of more than $40 billion. The
company serves families in the U.S. through Sears stores nationwide,
including approximately 870 full-line stores. Sears also offers a wide
variety of merchandise and services through its Web site, www.sears.com .
About Teradata Division
Teradata, a division of NCR Corporation, offers powerful analytical
solutions that help businesses drive growth. Teradata solutions include the
Teradata database, and analytical applications for customer relationship
management, operations and financial management, business performance
management and e-business. To learn more about Teradata Division and its
solutions, go to .
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in providing Relationship
Technology* solutions to customers worldwide. NCR`s Relationship Technology
solutions include the Teradata* database and analytical applications such as
customer relationship management (CRM) and demand chain management, store
automation systems and automated teller machines (ATMs). The company`s
business solutions are built on the foundation of its long-established
industry knowledge and consulting expertise, value-adding software, global
customer support services, a complete line of consumable and media products,
and leading edge hardware technology. NCR employs 32,900 in more than 100
countries, and is a component stock of the Standard & Poor`s 500 Index.
More information about NCR and its solutions may be found at www.ncr.com
.
# # #
NCR and Teradata are trademarks or registered trademarks of NCR Corporation
in the United States and other countries.
Northam Barran
Media Relations Manager
Retail, Manf., Travel and Trans.
Teradata, a division of NCR
(Office) 770.623.7551
(Cell) 678.644.7988
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