e-Dialog Names Marketing Veteran Gorski to EVP Role
LEXINGTON, MA -- April 10, 2002 -- e-Dialog, the precision e-mail marketing
innovator, today announced that William Gorski has joined the company as
executive vice president in charge of professional services.
Gorski comes to e-Dialog after spending five years at top direct marketing
agency Digitas, where as vice president and director of marketing, he was
responsible for strategic planning, relationship management, and development
of integrated cross-channel marketing programs for major accounts including
General Motors and Xerox. He has a proven track record of innovation,
leadership, and results as a marketer with Fortune 500 companies and with
emerging high growth organizations. In addition, he has strong operations
and general management experience, having owned and operated a successful
$30 million retail business.
Previously, Gorski has held key marketing positions at Fidelity Investments,
Ford Motor Company, and Lexus.
"We chose Bill to head up our professional services group because we believe
that service is the differentiating factor in any organization seriously
committed to offering the best marketing possible," said John Rizzi,
president and chief executive officer of e-Dialog. "His talent and
experience in strategic planning and relationship management will add some
significant advantages for our clients and our team here at e-Dialog."
e-Dialog is the innovator in precision e-mail marketing services and
technologies that help companies establish powerful, two-way relationships
with their customers and prospects. From offices in London and Lexington,
Massachusetts, e-Dialog`s team of experienced direct marketers manages every
phase of an e-mail marketing program, including strategic planning and
creative design, list acquisition, campaign execution, inbound response
management, and data analysis. The company`s precision-based approach takes
permission marketing to the next level, combining award-winning e-mail
marketing expertise with responsible use of proprietary personalization and
custom publishing technologies to deliver highly targeted communications for
world-class e-Dialog clients. Investors include OneLiberty Ventures,
Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE:
IPG).
For more information, visit www.e-dialog.com
or contact Jim McNulty at jmcnulty@e-dialog.com, 781-372-3326.
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