NETRATINGS ACQUIRES ADRELEVANCE FROM JUPITER MEDIA METRIX
Maria Bumatay
NetRatings, Inc.
408-586-7560
mbumatay@netratings.com
Solidifies NetRatings As The Global Standard In Internet Audience and Online
Advertising Measurement
Milpitas, Calif.- April 9, 2002-NetRatings, Inc. (Nasdaq: NTRT), the global
standard in Internet audience measurement and analysis, announced today that
it has acquired substantially all of the assets of the AdRelevance online
advertising expenditure measurement division of Jupiter Media Metrix
(Nasdaq: JMXI) for $8.5 million.
This acquisition further extends NetRatings` leadership in online media and
market research solutions by adding critical advertising measurement
products to its breadth of services.
The terms of the transaction include the immediate transfer of substantially
all AdRelevance assets, including the AdRelevance suite of services,
talented employees, historical data, a client base of over 150 blue-chip
customers and an array of patent applications, trademarks and copyrights.
NetRatings will also assume certain identified liabilities. The AdRelevance
product family will be sold alongside the Nielsen//NetRatings suite of
audience measurement services, resulting in significant marketing and
research leverage, as well as operational cost savings. Will Hodgman, the
former President of the Jupiter Media Metrix Measurement Group, will join
the NetRatings management team reporting directly to William Pulver, chief
executive officer, NetRatings.
"By acquiring the AdRelevance product line, NetRatings has further
strengthened its position as the global standard in Internet media and
market research," said William Pulver. "AdRelevance is the highest quality,
most user friendly, and most widely accepted advertising creative &
expenditure research solution in the world, and fits perfectly into the
Nielsen//NetRatings array of Internet audience measurement services."
AdRelevance, founded in 1998 and based in Seattle Washington, provides the
industry leading online advertising expenditure measurement service. It
specializes in the automated retrieval and delivery of online advertising
data, supplying intelligence on where, when and how much competitors and
potential clients are advertising on the Internet. Web publishers, ad
networks, marketers, ad agencies and financial analysts use AdRelevance`s
market-critical information to analyze campaigns, build competitive
knowledge, develop creative, research sales prospects and analyze emerging
companies.
About NetRatings, Inc.
NetRatings, Inc. (www.netratings.com) provides the global standard in
Internet audience measurement and analysis. Its technology driven products
and services enable customers to make informed business-critical decisions
regarding their Internet media and commerce strategies. NetRatings has
strategic relationships with both Nielsen Media Research, the leading source
of television audience measurement and related services in the U.S. and
Canada, and ACNielsen, a leading provider of market research information and
analysis to the consumer products and services industries.
Safe Harbor Statement
This press release contains statements that may constitute forward-looking
statements pursuant to the safe harbor provisions of the Private Litigation
Reform Act of 1995. These statements are based on current expectations and
assumptions and involve a number of uncertainties and risks that could cause
actual results to differ materially from those currently expected. The
potential risks and uncertainties include, among others:
* Risks associated with the successful integration of the acquired business
and the realization of the anticipated benefits of the transaction
* Risks related to the growth of online advertising
* Risks associated with the rapidly evolving market for our products and
services
* The increasingly competitive market for online advertising research
services and Internet audience measurement and analytical services
Additional information about potential factors that may affect NetRatings`
business and financial results is included in its annual report on Form 10K
for the year ended December 31, 2001 and including, without limitation,
under the captions "Management`s Discussion and Analysis of Financial
Condition and Results of Operations" and "Risk Factors That May Affect Our
Performance." Each of these documents is on file with the SEC and is
available free of charge. NetRatings does not undertake to update any
forward-looking statement that may be made from time to time by it or on
behalf of NetRatings.
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