Wilsons Leather selects Coremetrics to capture online visitor data

Wilson Leather has selected Coremetrics Inc., a provider of data-driven business intelligence solutions, to capture, manage and analyze the company's online customer interaction data. Wilsons Leather is the largest specialty retailer of leather apparel in the United States. Wilsons Leather will use Coremetrics' analysis of online customer behavior to measure and optimize the success of marketing initiatives and improve interactions with customers. "Coremetrics' value was evident within the first few weeks of analyzing the data,” says Rose Hamilton, manager, e-commerce marketing at Wilsons Leather. “We were able to understand performance of various online advertising campaigns and took immediate action to redirect our efforts for maximum ROI." Coremetrics' business intelligence solutions include the outsourced creation and management of the Core Data Platform, a data warehouse of online customer information, and eLuminate Commerce, a web analytics service that enables companies to understand what influences customer behavior online.