BarPoint’s new POP promotion, based on UPC code

BarPoint.com, a product information service and applications developer, today introduced a promotional program for manufacturers and retailers who want to reach a highly targeted audience of mobile and online shoppers. Dubbed BarPOP (BarPoint Of Purchase), the new promotional program delivers integrated content and promotions, which appear every time a specific BarPoint product search results page is accessed. Retailers and manufacturers are now able to reach interested consumers right at the point of their purchasing decision. "The BarPOP is a very powerful addition to the BarPoint service," says John Macatee, president and CEO of BarPoint.com. "We are giving retailers and manufacturers the chance to own a piece of virtual real estate, like a billboard, that is guaranteed to be seen by every consumer who comes to BarPoint to find their desired product. You can't ask for a more targeted audience than that." Just as the UPC barcode number is unique to each particular product, the BarPOP displays content and/or promotions that are uniquely assigned to a specific product. This makes it possible for retailers and manufacturers to ensure that their BarPOPs are relevant to the product being researched. Consumers will receive additional, related content and promotional information when they scan or type in the UPC number at BarPoint. Retailers and manufacturers can take full advantage of BarPoint's ability to reach consumers when they are making shopping decisions, anytime, anywhere. For example, if a consumer accesses BarPoint in search of information about a Palm PDA, that consumer may see a BarPOP promoting Palm accessories, as well as a special promotional offer from a local electronics retailer. BarPOP placement is limited to one retail and one manufacturer BarPOP per product page, and therefore, will reach a highly targeted audience of consumers already interested in obtaining information on a particular or similar products. The actual manufacturer of a product will have the first right to purchase the Manufacturer BarPOP opportunity for their own products.