BlueLight.com launches new Internet service terms

BlueLight.com, Kmart Corp.`s online selling venture, will launch its re-vamped Internet access service March 1 tailored to reward online shoppers with Internet connections and special discounts. The new service includes two tiers and a series of special offers through the BlueLight Rewards program, such as a month or more of free service for purchasing products BlueLight.com. At launch, BlueLight will provide its more than 6 million current Internet service subscribers the opportunity to migrate to the new ISP.

The two tiers include:
— BlueLight Basic Free Internet Service: 12 hours free access per month
— BlueLight Premier Internet Service: 100 hours per month for $9.95

BlueLight says the average Internet user is online 11.25 hours a month, so the basic level will serve the needs to most users. BlueLight ISP users will receive bonus offers when they shop at the BlueLight.com web site. For a limited time, users who purchase any item at BlueLight.com will receive one month of free Internet access. In addition, shoppers will be able to earn more free months for every $50 spent before tax and shipping, per individual order over $100, for a maximum of six free months. The BlueLight ISP service and bonus rewards will be available to residents of the continental U.S., age 13 years and older. Terms of the new service and BlueLight Rewards special offers will be in force at least until May 31.

Kmart designed the Internet service to bring consumers online to shop at BlueLight.com and to help them find out more about products featured at Kmart stores. Since BlueLight launched its ISP in December 1999, the company has signed up more than 6.3 million subscribers by leveraging the marketing strengths of Kmart, where more than 30 million people shop each week. BlueLight will promote its new service extensively both online and offline. Throughout the year, BlueLight will roll out millions of CD-ROMs in Kmart stores featuring the ISP software and other third-party content. BlueLight ISP software can also be downloaded at www.bluelight.com/freeinternet.com. BlueLight`s ISP is supported by a nationwide network of local dial-up access providers, including AT&T, Level 3, PSINet, StarNet, Telia Internet and WorldNet. BlueLight`s coverage area includes more than 2,000 cities and towns across the country.