DailyShopper.com gives retailers a spot for circulars

DailyShopper.com, an online promotions network for retail advertisers, is peddling its NetCiruclar product designed to help retailers get their print sales circulars on the web. The company has signed deals with major newspaper companies representing 21 newspapers, as well as deals with 32 city guide sites. Salespeople at the newspapers are trained to call on regional retailers to use NetCircular, while the newspaper web sites connect users to the DailyShopper page through the shopping sections. DailyShopper’s proprietary technology allows retailers to preserver their regional pricing, as users must first input their ZIP codes to get a list of items they are looking for. Radio Shack, Kroger, Bartell Drugs in Seattle and a division of Federated Stores have signed up to have their sales circulars online.