Internet Retailer - Strategies For Multi-Channel Retailing

News Stories
News Stories Tuesday, December 9, 2003   
E-Mail 'Internet Retailer: Marketing Conference/Exhibition June 2007' to a friend  Printer Friendly: Internet Retailer: Marketing Conference/Exhibition June 2007   

Congress sends Can Spam bill to Bush

Following passage of the Can Spam bill in each house of Congress in recent weeks, lawmakers have approved a final reconciled version and sent it to President Bush for signing into law. It includes fines of up $2 million and five years in prison and directs the Federal Trade Commission to draw up a plan for a “do not spam” registry similar to the Do Not Call registry that lets consumers block unwanted telemarketing messages.

The final bill includes fines of up to $250 per e-mail spam with a cap of $2 million that can be tripled for aggravated violations. But the cap does not apply in cases where spammers use false or deceptive headers.

The bill requires senders of commercial e-mail to include an opt-out mechanism to let consumers choose not to continue receiving e-mail from particular senders.

Other provisions include:
• a prohibition on false and deceptive “from” and “subject” headers;
• a prohibition on using automatic software programs to harvest e-mail addresses from web sites or to randomly send messages in search of recipients;
• the establishment of a multi-pronged effort by the FTC, state attorneys general and Internet service providers to monitor and catch spammers.

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides