Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Thursday, March 1, 2001   
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JCPenney.com sales up $8 million in Feb.

Sales on J. C. Penney Company Inc.'s web site grew $8 million in February this year over February last year. Companywide, preliminary sales for the four weeks ended Feb. 24 decreased 0.8% to $2.31 billion from $2.33 billion in the comparable 2000 period. Department store sales for February decreased 3.8% to $858 million from $892 million in 2000. Catalog sales for February decreased 10.7% from last year, primarily due to the planned elimination of several sale and specialty catalogs. E-commerce sales, which are included in catalog sales, were $22 million in February, compared with $14 million in last year's period.

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