My Personal Shopper boosts Lands` End`s conversion rate

Conversion rates for customers who use the My Personal Shopper feature of the Lands’ End web site are 80% greater than for customers who do not use the feature, Sam Taylor, vice president, international for Lands’ End, told the eTail 2001 conference in San Francisco this week. In addition, the average order value for those customers is 10% higher than for all customers. Lands’ End installed My Personal Shopper, an automated system that helps customers match products to their preferences, in November 2000. "Lands’ End is the poster child for putting new tools on a site," observes Heather Dougherty, digital analyst at Jupiter/MediaMetrix. My Personal Shopper has proved lucrative for Lands’ End as more than a just way to boost shopping cart size. The company this year sold the technology, patent application and intellectual property rights to San Francisco-based technology developer QuickDog for an undisclosed stake in the company.