Home Depot gains on eBay in traffic to Home & Garden sites
EBay Home led the Home & Garden category in terms of unique visitors in May, but The Home Depot wasn’t far behind, lagging eBay by only 200,000, reports Nielsen/NetRatings.
The Top 10 Home & Garden sites, with unique visitors (in millions) this May and last, and growth from May 2006, according to Nielsen/NetRatings, were:
- eBay Home, 12.00, 12.37, -3%
- The Home Depot, 11.88, 11.26, 6%
- Lowe`s, 8.88, 8.41, 6%
- HGTV - Home & Garden Television, 4.47, 5.79, -23%
- eBay Crafts, 3.46, 3.39, 2%
- DIY Network, 3.42, 2.70, 27%
- ServiceMagic, 3.35, 2.57, 30%
- Home Shopping Network, 3.14, 3.00, 5%
- iVillage GardenWeb, 2.90, 1.83, 58%
- IKEA, 1.87, 2.06, -9%
Total unique visitors to Home & Garden sites in May were 55.35 million. Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.
Ranked by average time spent per person on the site in a month, Home Shopping Network led, with 21 minutes and 12 seconds. The Top 10 in time spent (minutes:seconds), plus their unique visitors (in thousands) for May, were:
- Home Shopping Network, 21:12, 3,146
- Collections Etc., 21:11, 996
- BrylaneHome, 18:00, 690
- LTD Commodities, 17:48, 809
- Harborfreight.com, 15:16, 1,024
- Pottery Barn Kids, 14:18, 797
- decoratetoday.com, 13:29, 641
- Lakeside.com, 12:03, 499
- eBay Home, 10:28, 12,008
- eBay Crafts, 09:47, 3,462
The Clorox. Co.’s Clorox brand led in online ad impressions among consumer goods and garden advertisers in May, according to Nielsen/NetRatings’ AdRelevance report. The Top 10 were by online ad impressions (in millions) in May were:
- The Clorox Co., Clorox, 34.41
- Georgia-Pacific Corp., Dixie, 30.70
- The Clorox Co., Glad, 23.64
- Select Comfort Corp., Sleep Number Bed, 23.16
- Colgate-Palmolive, Palmolive, 20.35
- Georgia-Pacific Corp., DensArmor, 19.05
- Deere & Co., John Deere, 18.01
- Unilever, Wisk, 16.77
- Sears Holdings Corp., Sears, 16.05
- Zodiac Pool Care, Polaris, 14.77
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