Big O a secret no more as Overstock breaks into top 100 most-visited sites
Spurred by holiday shopping and finding increased recognition among consumers after its first TV ad campaign, online discount retailer Overstock.com last week broke into the top 100 most-visited U.S. web sites for the first time in its four-year history, the company reported.
According to data from Internet traffic monitoring firm Hitwise, Overstock on Dec. 10 ranked 88th among all web sites monitored by Hitwise and 12th among all shopping web sites monitored. Hitwise tracks traffic representing more than 25 million Internet users to more than 450,000 U.S. web sites across 16 industry categories. Hitwise reported that over the past six months, Overstock’s market share of online visits to retail category sites increased by nearly 200%. "The growth has been on a consistent upward trend while much of the category has shown volatility," says Chris Maher, general manager of Hitwise, North America.
CEO Patrick Byrne notes that four months ago, Overstock was ranking about 600 in visits among all sites monitored, but since last week, it’s continued to hover around the 100 mark in the daily ranking of site traffic. "Clearly, consumers are discovering the secret of the Big O," Byrne says. Overstock has begun a TV ad campaign featuring the tagline The Big O.
As it headed into the final week of holiday shopping, Overstock was still providing same-day shipping on orders fulfilled by its Salt Lake City warehouse that are received by 1 p.m. Mountain Time. Byrne says the company plans to stand by a commitment to customers that orders received by midnight Dec. 16 would be shipped in time for Christmas for a charge of $1.
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