NetGenesis and SPSS unveil a new measurement service
SPSS Inc. and NetGenesis have announced a strategic partnership resulting in the joint development and marketing of an analytical solution for improving web site effectiveness. The new solution, called the E-Metrics Vision Engine, will enable organizations to more effectively measure, analyze, predict and act on customer online behavior to increase marketing campaign effectiveness, customer retention and sales. The offering is scheduled for release within the third quarter of 2001. The SPSS Enabling Technologies Division is supplying the analytical components for data mining and visualization, which will be embedded in the joint solution. NetGenesis will exclusively market and sell the new system through its worldwide network of direct sales and strategic partners.
EVE is a data mining and visualization extension to NetGenesis 5, the company`s application suite for web site analysis through e-metrics. With this new capability, users can go beyond history-based analysis to predict web site visitor behavior and drive smarter personalization, as well as transform high-volume web data into the critical information executives need to make better decisions.
EVE enables business managers to define flexible groups of web pages called SuperPages. Automated data mining techniques are then applied to SuperPages to segment visits and users into groups, called SuperVisits and User Segments. By analyzing these groups, business managers can improve complex Web initiatives from marketing spending, to site design improvements, to customer acquisition, conversion and retention.
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