Broadband at home is changing the way consumers shop online
Broadband Internet access has penetrated more than 30% of homes--and those users are having a big effect on online shopping patterns. Shopping and price comparison site BizRate.com Inc. is one company that has noticed the change, Chuck Davis, CEO, tells Internet Retailer.
Until this year, BizRate experienced its heaviest traffic around 3 p.m. Eastern time, Davis says. This year BizRate is experiencing a second spike that occurs at 9 p.m. Eastern time. “That’s the broadband effect,” Davis says. “With more broadband in home, more people are going online from home rather than waiting until they get to work to use the broadband connections there. On many days, the 9 p.m. spike was as big as the 3 p.m. spike.”
Davis also reports that while Mondays are still the heaviest shopping days, the other work days are catching up. “Mondays are still big, but Tuesday through Friday don’t get much smaller,” he says. “Broadband at home is creating different usage patterns from prior holidays.”
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