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January 2004 |
The story about e-mail marketing:
DoubleClick Inc.’s fourth annual survey of consumer attitudes toward e-mail reports that e-mail marketing continues to be effective—46% of recipients purchased online or offline as a result of receiving an e-mail, for instance—but is still a minefield—36% of men and 32% of women define spam as any e-mail that tries to sell something. Knowing how customers react to e-mails can help retailers become better marketers. Here are some of the results of DoubleClick’s survey, conducted with Beyond Interactive and the NFO/Net Source consumer panel:
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