BUY.COM SELLS MORE THAN 10,000 HARRY POTTER DVD/VHS UNITS IN 24 HOURS
New Pre-Order Promotions, Site Enhancements and Budget Shipping Program
Position Buy.com as #2 Online Video Retailer
ALISO VIEJO, Calif., —April 15, 2002—Buy.com, Inc., The Internet Superstore™, today announced that it sold more than 10,000 units of Harry Potter and the Sorcerer’s Stone in just 24 hours, illustrating Buy.com’s position as one of the leaders in the online home entertainment market. Further supporting Buy.com’s leading position, Alexander & Associates has ranked them as the #2 online video retailer for Q4 2001.
Buy.com recently signed an agreement with Warner Brothers to begin running hundreds of movie trailers within its entertainment store. The e-tailer earlier this year also launched the display of DVD menu screenshots, giving the consumer a sneak peek into the look and feel of each disc.
Buy.com is currently running free shipping offers on Monsters, Inc. and Beauty and the Beast pre-orders.
“With so many highly anticipated home entertainment releases expected throughout the remainder of the year, we are confident that our ability to offer advance ordering for DVDs and videos will drive an increasing number of consumers online to reserve their copies,” said Scott Blum, Buy.com’s founder.
Buy.com also recently launched its Budget Shipping program, available on books, software, videos/DVDs and music. These newly reduced rates have contributed to increased sales.
“Shopping for videos online is now the premier way to purchase,” continued Blum. “It offers benefits that bricks and mortar can’t, like the ability to pre-order popular titles and extremely affordable shipping that costs less than the gasoline needed to drive to the video store. Now Buy.com allows customers to watch the movie trailer and read reviews by movie critics before purchasing.”
Buy.com remains strong through its virtual model, utilizing a variety of distribution partners, including a valued partnership with Ingram Entertainment as primary source for video and DVD, and a recently-added partnership with Baker and Taylor as a second source to expand product offering and inventory.
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About Buy.com’s entertainment division
Buy.com’s entertainment division features DVDs covering 45,000 titles in a variety of categories, plus books, magazines, music, games and videos. As part of its selection of over one million products, Buy.com’s entertainment division offers one of the largest online catalogs with nearly 750,000 unique items for sale including DVD titles such as Harry Potter and the Sorcerer’s Stone and best-selling book titles like John Grisham’s The Summons.
About Buy.com
Buy.com, The Internet Superstore™ and low price leader, offers its approximately 5 million customers over 1,000,000 products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, and more. Individuals and businesses can shop quickly and easily at buy.com 24 hours a day, 7 days a week. Buy.com was named the “Best Overall Place To Buy Mobile Devices” (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com™ and The Internet Superstore™ are trademarks of Buy.com Inc.
For media inquiries, contact:
Stacey Doherty, APR
Thinkbig Public Relations
stacey@thinkbig470.com
949.330.6065
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