Raises the Standard for Dynamic Content, Event-Triggered Dialogs, and
Distributed E-Mail Marketing
LEXINGTON, MA -- April 16, 2002 -- e-Dialog, the precision e-mail marketing
innovator, today announced the launch of Precision Marketing Platform 2.0, a
suite of advanced e-mail marketing and campaign planning technologies that
gives marketers the power to create more meaningful, personalized content in
optimally-timed e-mail marketing communications.
e-Dialog has developed the strongest dynamic content capabilities on the
market. The addition of Advanced Custom Publishing technology in Precision
Marketing Platform (PMP) 2.0 significantly enhances its industry-leading,
rules-based e-mail content assembly technology. With this development,
marketers for the first time can break away from the "cookie cutter"
approach they are using now, and deliver true one-to-one communications that
produce the highest performing electronic dialogs possible with their
customers.
To enable cross-channel event-triggered dialogs, e-Dialog has added the
External Event Manager to PMP 2.0. The External Event Manager integrates
with a broad spectrum of applications and data sources to capture both
online and offline campaign responses and customer activity. Automated
campaigns leverage this information to optimize the timing and content of
messages in sequenced communication exchanges.
PMP 2.0 also encompasses enhanced self-service applications that complement
e-Dialog`s core outsourced services. Campaign Builder, e-Dialog`s
do-it-yourself e-mail marketing application in use by organizations such as
the National Football League for over two years, has been upgraded
significantly to provide increased content development capabilities, and can
now be easily configured to match the increasing sophistication of the end
user. Supported by newly developed data management and content workflow
tools, Campaign Builder lets organizations plan, configure and launch their
own e-mail campaigns. e-Dialog`s hybrid offering of fully outsourced
services along with end-user applications is a powerful combination for
companies who run centralized e-mail marketing efforts but who also want to
provide distributed users, such as franchisees or regional organizations,
with e-mail campaign capability while maintaining control over branding and
final campaign approval.
"The new functionality in Precision Marketing Platform 2.0 will greatly
benefit the NFL," said Evan Kamer, senior director of new media for the NFL.
"For our league-wide campaigns, e-Dialog`s Advanced Custom Publishing
capabilities let us communicate one-on-one with all of our fans and reach
them with only the news that matters most to them. For individual team
marketing efforts, Campaign Builder`s new features will help our teams to
elevate their e-mail communications to the next level."
Highlights of Precision Marketing Platform 2.0:
* Advanced Custom Publishing - Rules-based dynamic message
assembly to maximize message content relevance
* External Event Manager - Cross-channel data integration to
enable event-triggered messaging
* Campaign Builder - Self-service application that guides
marketers through the planning, setup, and launch of their own e-mail
marketing campaigns
* Data Director - Data management application that allows
e-Dialog clients to submit, access, and manipulate audience segments for
e-mail campaigns.
* Content Director - Content management application to
facilitate content creation workflow in enterprises with complex content
authoring environments.
* eReports with ConversionTrack - Campaign analysis
application with expanded reporting capabilities, including cell vs.
audience analysis, real-time updates, and enhanced graphing to complement
existing ability to seamlessly track campaign responses from the initial
open through to final conversion.
"Sophisticated marketers realize more than ever that their marketing
programs simply can not be commoditized. They need to stand out. They need
to be relevant. They need to produce results," said John Rizzi, president
and chief executive officer of e-Dialog. "That is our focus, both through
our award winning service organization and now further supported by
class-leading technology in Precision Marketing Platform 2.0."
e-Dialog is the innovator in precision e-mail marketing services and
technologies that help companies establish powerful, two-way relationships
with their customers and prospects. From offices in London and Lexington,
Massachusetts, e-Dialog`s team of experienced direct marketers manages every
phase of an e-mail marketing program, including strategic planning and
creative design, list acquisition, campaign execution, inbound response
management, and data analysis. The company`s precision-based approach takes
permission marketing to the next level, combining award-winning e-mail
marketing expertise with responsible use of proprietary personalization and
custom publishing technologies to deliver highly targeted communications for
world-class e-Dialog clients. Investors include OneLiberty Ventures,
Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE:
IPG).
For more information, visit www.e-dialog.com
Contact:
Jim McNulty
jmcnulty@e-dialog.com
781-372-3326
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