MAKER OF CRAYOLA PRODUCTS DRAWS ON MEDIABIN FOR BRAND ASSET MANAGEMENT
FOR IMMEDIATE RELEASE
ATLANTA, April 12, 2002 - MediaBin Inc. today announced that Binney & Smith, maker of Crayola® crayons, Silly Putty® and other children`s art products, will use MediaBin brand asset management software to manage and distribute its marketing materials.
Binney & Smith selected MediaBin after an extensive evaluation of competing digital asset management products. The company will use the MediaBin solution to provide self-service web delivery of assets to employees and partners. In addition, Binney & Smith will use the MediaBin Deployment Agent to syndicate content for its eBusiness initiatives, including collaboration with its retail and distribution partners.
"We evaluated all the leading digital asset management systems and selected MediaBin because it was easier to use, required minor customization, and included sophisticated image transformation technology," said Justin Knecht of Binney & Smith. "MediaBin Deployment Agent is a unique module that will enable us to push new and updated content to our channel partners, ensuring that only the latest, brand-correct assets are used on their websites and in print promotions."
Binney & Smith is a wholly owned subsidiary of Hallmark Cards, Inc. with 2001 sales of more than $500 million. Along with its Crayola and Silly Putty products, Binney & Smith also produces Portfolio Series(tm) art supplies and inkTank(tm) professional writing instruments.
"Crayola is one of the most recognizable brands in the world and Binney & Smith clearly realizes the strategic value of protecting its brand equity by safeguarding the images, graphics, and other assets that represent its brands," said David Moran, president and CEO of MediaBin Inc. "MediaBin software is an out-of-the-box solution that companies can deploy rapidly as they strive to manage and distribute their brands in global print and web campaigns."
About MediaBin
MediaBin, Inc. develops innovative, standards-based brand asset management solutions for Global 2000 companies. The MediaBin platform enables marketing and eCommerce teams to reduce time-to-market for new products, improve customer experience and to scale their businesses by automating the cataloging, management, and deployment of marketing materials. MediaBin is a key eBusiness infrastructure component that can be integrated into corporate portals, web content management systems, product catalogs, and eCommerce platforms to manage and deliver media assets. For more information visit www.mediabin.com.
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Contact:
Christine C. Smith
MediaBin Inc.
404.264.8062
csmith@mediabin.com
Tina Stevens
Abovo Marketing Group
678-597-3362
tstevens@abovomarketing.com
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