As commercial enterprises discover it, SecondLife.com, the virtual world where people create alter egos, is getting more like real life. MovieTickets.com has opened a virtual movie theater within Second Life which will sell real world movie tickets, provide movie-related content and allow visitors to participate in promotional programs.
"Within the virtual theater, possibilities are endless. We hope that the MovieTickets.com island will help stimulate the convergence of virtual and real world movie-going experiences through e-commerce and a community spirit," says Joel Cohen, vice president, business development of MovieTickets.com. "Movie-going serves as one of the most popular entertainment commerce categories, and we expect to answer this demand with a compelling and creative entertainment destination."
While MoveTickets.com’s island, Second Life residents can view trailers of the top 10 movies at the box office, interact with other viewers and purchase real world movie tickets.
MovieTickets.com also plans to conduct research within Second Life.
Last month, Sears Holding Corp. opened a home products showroom in Second Life.
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