CHANNELADVISOR ANNOUNCES 6.0 VERSION OF ENTERPRISE PRODUCT
Release Introduces MarketTrack(tm), CRM System and Enhancements to
Checkout System
Research Triangle Park, NC - April 23, 2002 - ChannelAdvisor Corporation,
the leading provider of enterprise marketplace management solutions, today
announced the immediate availability of MarketTrack(tm), the industry`s
first analytics suite that allows ChannelAdvisor customers to measure
marketplace traffic and success of marketplace promotions. In addition,
ChannelAdvisor has launched ChannelAdvisor Contact(tm), a customer
relationship management system and improvements to ChannelAdvisor
Checkout(tm) both designed to meet the needs of marketplace sellers.
ChannelAdvisor provides technology and services that enable
industry-leading companies to use online marketplaces to acquire customers
and maximize inventory yield. MarketTrack, allows its enterprises to
accurately monitor network sites including eBay (NASDAQ: EBAY) and
promotions that are most successfully driving buyer traffic to the clients
merchandise. For the first time, by capturing data such as the referring
sites, links and promotions, ChannelAdvisor is able to advise customers of
what marketing promotions and strategic alliances are proving the most
return on investment for their sales.
"ChannelAdvisor`s MarketTrack gives us the insight to make smart decisions
about our auction business," says Andre Brysha, Vice President and Chief
Marketing Officer of Ritz Interactive. "After seeing ChannelAdvisor`s
customized reports and excellence in strategy development, channel
intelligence and ground-breaking technology, our obvious choice was to
switch to ChannelAdvisor."
In addition to MarketTrack, ChannelAdvisor has launched ChannelAdvisor
Contact, a customer relationship management system. Contact allows
ChannelAdvisor to assist in the collection and maintenance of a customer
campaign list and provides customers the opportunity to conduct marketing
campaigns to a list of previous buyers opting into a client customer list.
Enhancements to ChannelAdvisor Checkout improves the buyer user experience
by incorporating a simplified step-by-step process including the ability
to create buyer profiles, store multiple addresses and payment
preferences, offer product recommendations for additional purchases and
provide opt-in opportunities for merchant special offers.
"This release marks our sixth major product cycle and we`re pleased to
introduce ground-breaking new features like MarketTrack and ChannelAdvisor
Contact," said Scot Wingo, Chief Executive Officer and President of
ChannelAdvisor. "These significant new features when applied with the
ChannelAdvisor Methodology (tm) allow us to significantly grow the sales
of customers like Ritz Interactive."
About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable
industry-leading companies to use online marketplaces to acquire customers
and maximize inventory yield. Our solutions combine best practices,
innovative software applications and integration technology to
dramatically accelerate marketplace performance. ChannelAdvisor`s
customers and strategic alliances include IBM, Handspring, Ingram Micro,
West Marine, Omaha Steaks, eBay, Yahoo! and Amazon Auctions.
ChannelAdvisor recently completed a round of funding from several
prominent investors including Genesis Venture Partners (GVP), Southern
Capitol Ventures, Tri-state Investment Group, The Atlantis Group and eBay.
ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC.
For more information visit .
Ashley Trotter
Public Relations Manager
ChannelAdvisor Corporation
5001 Hospitality Court | Suite 100
Morrisville | North Carolina | 27560
919.465.3541
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